Last updated: January 25, 2023
With goals, managers can create quotas for their sales users and teams. Managers can also assign goals to a pipeline. Goal milestones can be set monthly, quarterly, or annually.
Create goals
All users can create a goal. Learn more about Forecast permissions on the HubSpot user permissions guide. To create a goal:
- In your HubSpot account, click the settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Tracking & Analytics > Goals.
- In the top right, click Create goal.
- In the Name field, enter a goal name.
- Click the Category dropdown menu and select Sales.
- Click the Type dropdown menu and select Revenue.
- Click Next.
- You have the option to set multiple pipelines for a single goal. To enable this feature, under Do you intend to forecast for this goal?, select No.
Please note: you can't create forecasts for any goal that has multiple pipelines or any goal that is set to a yearly milestone.
- Decide if you want to set this goal for a set of individual users or a set of teams, then select Users or Teams. Click the dropdown menu and select the checkboxes next to the users or teams you want the goal to apply to. Revenue will be attributed to the Users or Teams selected.
- To set how frequently you want this goal to be met, click the Milestone dropdown menu and select monthly, quarterly, or yearly. Click the checkmark below the dropdown menu to align the duration with your fiscal year settings.
- Click Next.
- To assign a pipeline, click the Pipeline dropdown menu and select the pipelines you want to apply the goal to.
- To set the target amount for each milestone, enter the monthly, quarterly, or yearly amount.
- To apply the same pipeline or target amount for each milestone, select the checkbox next to the user or team name. At the top of the table, select Apply targets or Apply pipelines:
- To apply the same target for each milestone, enter the target value in the Amount field, then click Apply.
- To apply the same pipeline for each milestone, click the Select pipelines dropdown menu and select a pipeline, then click Apply.
- Click Next.
- To send notifications to users that contribute to the goal, select the checkboxes next to the notifications.
- Click Done.
Manage goals
View your goals by date range, team or user, pipeline, milestone type, status, and progress. To manage goals in your HubSpot account, the user must have a paid seat.
- In your HubSpot account, click the settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Tracking & Analytics > Goals.
- Use the dropdown menus to filter your goals by date range, team or user, pipeline, milestone type, status, and progress. The following statuses indicate the goal's progress:
- Exceeded: goals exceeded 100% of the target by the milestone.
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- Pending: goal progress is not measured yet because the current date is before the goal's start date.
- Missed: goals didn't meet 100% of the target by the milestone.
- Achieved: goals reached 100% of the target by the milestone.
- In progress: goals are on-going because the current date falls between the start date and end date of the goal.
Please note: goal progress will update every 24 hours. While the goal is on-going, changes will be reflected in the next goal progress update. Changes made to a deal after a goal is due will not update the goal's progress.
- To view more details about a specific contributor's goals, hover over the contributor name and click View details.
- To edit a goal, hover over the contributor and click Edit goal.
- To delete a goal, select the checkbox next to the contributor, then click Delete.
- To add a new team member, create a new goal for that team member.
