Understand pre-populated form fields

By default, HubSpot forms will populate with previously submitted data for returning visitors. You can turn this off using the Pre-populate form fields for returning visitors option when setting up your form or using account-level settings.

When a visitor arrives at a HubSpot form, their browser is checked for tracking cookies. If tracking cookies are associated with a contact, fields that have been submitted on that device before can be pre-populated.

If you're using the meetings tool, learn more about when the scheduling page form fields will pre-populate with contact information.

Requirements for pre-populating form fields

• The Pre-populate form fields for returning visitors option must be toggled on. This is turned on by default when creating new forms.
• The visitor has previously submitted a HubSpot form on the same tracked site. If the form is submitted using the form's share link, the visitor must have previously submitted a form on the same share.hsforms.com domain. 

Add a reset link to a pre-populated form

If you’re using a pre-populated form, you can add a reset link for visitors to clear pre-populated data and submit the form as new. When a reset link is added to your form, the visitor can click Not you? Click here to reset on the form to clear any pre-populated form fields. 

When a pre-populated form is reset:

• Any pre-populated form fields will be cleared so the visitor can submit the form with their own information. 
• Cookie tracking will be turned off for the specific form submission. Any existing tracking cookies will not be overwritten. 
• The form submission will create a new contact record for an email address that doesn’t match an existing contact record. 

To turn on the reset link in the form editor:

1. In your HubSpot account, click More, then navigate to Marketing > Forms. If More doesn't appear in your account, navigate to Marketing > Forms directly.

2. Create a new form or hover over an existing form and click Edit.
3. In the form editor, click the settings settings icon.
4. On the General tab, toggle the Add link to reset the form switch on. 
   • If you don’t see the Add link to reset the form option, ensure the Pre-populate fields for returning visitors toggle is turned on. Learn more about customizing form settings. 

If you’re using the legacy form editor, learn how to add a reset link to your legacy form. 

Turn off form field pre-population 

Turn off pre-population using account-level settings

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Forms.
3. Click the Submissions Settings tab.
4. Toggle the Disable form field pre-population switch on.
5. In the dialog box, click Yes, disable.
6. At the bottom left, click Save.

Once saved, this setting will prevent all forms in your account from pre-populating fields with known values.