Last updated: February 4, 2021
With custom reports, you have more flexibility in analyzing objects and activities in your HubSpot account.
The reports list lets you manage all default reports in your account and any custom reports that you create.
The object types available for custom object reports are contacts, companies, deals, tickets, activities, products, or feedback submissions. You can create both single object and cross-object reports:
Please note: there are limits on the number of custom reports you may have depending on your subscription. Learn more about these limits in the HubSpot Product & Services Catalog.
To create a object-based report:
Please note: you must add at least one filter to your report.
Please note: in a cross-object report, a record may be counted multiple times if it meets the displayed metric more than once.
When a metric is selected to display based on one object type (e.g. contacts), the report counts the number of instances each record meets the displayed metric. For records of the other object type (e.g. company), the report may count each record multiple times if it has multiple associations.
For example, in a cross-object report with a data set of one company associated to two contacts:
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