Create and monitor your social feeds

Use social feeds to monitor competitor activity from Facebook, Instagram, X, and YouTube. You can also create feeds for specific keywords used in social posts on X. You can use this data to understand how your competitors are performing on social media and monitor keywords relevant to your brand. You can reply to any keyword post manually or with AI-generated replies. 

If you’re looking to review social post mentions, learn how to monitor mentions in your social inbox. 

Before you get started

Before getting started with social feeds, please note the following:

• To create a social feed in HubSpot, you must have a connected Facebook, Instagram, X, LinkedIn, or YouTube account.
• It can take up to five minutes for your feeds to update with new activity.
• When creating a keyword feed for X:
  • Only social media posts from after the feed was created will be included. Social media posts published before the feed was created will not be included in the feed. 
  • To create X feeds in HubSpot, you'll need to connect your X account and select Report on posts published from all sources.
  • You cannot create a feed based on a private X list.
  • Your X feed will only display posts from the past seven days.
  • It can take up to four hours for your X feeds to update with new activity.

Create and monitor keyword feeds

You can create keyword feeds to monitor X posts that use specific words. You can create a feed that monitors when your specified keywords are used across all of X. Or you can listen for keyword usage from specific X lists or HubSpot segments. 

Create keyword feeds for X

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top, click the Listen tab.
3. In the left sidebar menu, under Keywords, click Add feed. 
4. In the right panel, enter the following feed details:
   • Feed name: the name for your feed. 
   • Network type: the social network that the feed is associated with. Keyword feeds support X accounts only. This field can't be edited. 
   • Interaction type: select where to listen for a keyword. You can listen to Keywords from all of X, Keywords from an X list, or Keywords from a HubSpot contact list. 
   • Select account: your connected X account that'll be used to interact with posts in your feed. Click the dropdown menu to select the account that you can use to like, reply, repost, or quote posts within your keyword feed. 
   • That contain: enter one or more keywords. When a keyword is used in an X post, the post will be displayed in your keyword feed. 
   • Email notification frequency: the daily email notification frequency for the feed activity.
     • Click the Email notification frequency dropdown menu. Then, select None, 8:00 AM, or 8:00 AM & 4:00 PM.
     • Click the Notify users dropdown menu. Then, select a user from your HubSpot account. 
   • Click to expand Advanced options to specify the posts that'll populate your feed based on the following details:
     • Required keywords: enter one or more keywords that a post must contain in order to populate your feed. 
     • Excluded keywords: enter one or more keywords that, if used, would exclude the post from your feed. 
     • Hide posts from these accounts: select X accounts that you'd like to exclude from your feed. 
     • Written in: select the language of the posts to include in your feed. 
     • Ignore Reposts: select the checkbox if you'd like to exclude reposts from populating your feed. 
5. At the bottom, click Save. X posts that contain your selected keywords will begin to populate your feed automatically. 

Edit or delete keyword feeds

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top, click the Listen tab.
3. In the left sidebar menu, under Keywords, click your feed.
4. To refresh a keyword feed, in the top right, click Refresh.
5. To edit a keyword feed, in the top right, click Edit.
   
   • In the right panel, edit your feed options. 
   • After editing your feed, in the bottom left, click Save.
6. To delete a keyword feed, in the top right, click Edit.

• • In the bottom right, click Delete feed.
  • In the dialog box, click Delete. Deleting a keyword feed cannot be undone. 

Review and interact with your keyword feeds

After creating your feed, you can keep track of posts that include the specified keywords.

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top, click the Listen tab.
3. In the left sidebar menu, under Keywords, click your feed.
4. Review your feed in the table below:
   • Account: the user that has used a keyword in a post or comment. 
   • Post: the post or comment containing the used a keyword.
   • Likes: the number of likes that the post or comment has. 
   • Date: the date the post that used a keyword was published. 
5. To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter. 
6. To like a post, navigate to a post in your feed and click the socialHeart like icon. This will like the comment in the post on X.
7. To reply to a post, click the reply reply icon below the post. You can reply to all post types. 
   • To manually input a reply:
     • In the right panel, click into the text box below the post and enter your reply.
     • Then, click Reply.
   • To use an AI-generated reply:
     • In the Quick reply section, click the reply you want.
       • The reply will automatically populate in the text box. You can continue editing the reply text, or publish the reply directly.
       • If you change your mind and would like to insert a different reply, you must manually remove the previous text first. If not, any new option will be inserted into the existing reply.
     • To generate another set of quick replies, click Generate again.
8. To view a post directly on the social network:
   • Below the post, click the reply reply icon.
   • In the right panel, click View post on [social network].
9. To repost a post to send it to your follower base, at the bottom of a post, click the socialRetweet repost icon.
10. To quote a post:

• • At the bottom of the post, click the insertQuote quote icon.
  • In the social composer, continue creating your post.

Create and monitor competitor feeds

You can create feeds to listen to your competitor’s social media posts on Facebook, Instagram, X, and YouTube. 

Create and manage competitor feeds

You can add up to three competitors to your feeds at one time.

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top, click the Listen tab.
3. In the left sidebar menu, click Add competitor. 
4. In the right panel, click Add competitor. 
5. Enter the website of the competitor that you want to monitor under Enter a competitor’s website. 
6. Click Save. If the competitor has Facebook, Instagram, X, or YouTube social accounts, these accounts will begin to populate your feed automatically. 
7. If you have already added three competitors and would like to remove or replace a competitor, in the left sidebar menu, click Manage competitors. 
   • To remove a competitor, in the right panel, click the delete delete icon next to the competitor you’d like to remove. 
   • To replace that competitor, in the right panel, click Add competitor to enter another competitor website. 

Review competitor feeds

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top, click the Listen tab.
3. In the left sidebar menu, under Competitors, click a feed.
4. Review your feed in the table:
   • Time published: the date and time the post was published. 
   • Engagement Total: the total number of interactions for the post. 
   • Engagement Rate: the number of post interactions divided by the number of followers for this account. This is shown as a percentage. 
5. To search for a specific post, in the Search field in the top right, enter your search keyword. Then, press Enter. 
6. To filter the posts by social media network, click the dropdown menu in the upper left and select from All networks, Facebook, Instagram, X, or YouTube.
7. To filter the posts by publishing date, click the date range dropdown menu. You can select This Week, This Month, Last 30 days, or Last 90 days. 
8. To view the post directly in the corresponding social network, navigate to the post and click View on [social network].