Create and monitor your social feeds (BETA)

Use social feeds to listen to @mentions on X, Facebook, Instagram, and LinkedIn. You can also use social feeds to listen to keywords on X. Then, review your social feeds in social listens.

You can use this data to understand how users feel about your brand and reply to any posts with keywords or @mentions. When replying to posts, you can reply manually or use AI-generated replies. 

Before you get started

Before getting started with social feeds, please note the following:

• To create a social feed in HubSpot, you must have a connected Facebook, Instagram, X, or LinkedIn account.
• It can take up to 5 minutes for your feeds to update with new activity.
• Only social media posts from after the feed was created will be included. Social media posts published before the feed was created will not be included in the feed. 
• When creating a LinkedIn feed:
  • The feed can include mentions from both LinkedIn company and personal profiles.
  • You cannot create a feed for a LinkedIn personal profile.
• When creating an X feed: 
  • To create X feeds in HubSpot, you'll need to connect your X account and select Report on posts published from all sources.
  • You cannot create a feed based on a private X List through HubSpot.
  • Your X feed will only display posts from the past seven days.
  • It can take up to 4 hours for your X feed to update with new activity.

Create an @mentions social feed

You can create social feeds to listen for @mentions for all connected social account types. After, when reviewing your @mention social feeds, when a user @mentions your account on your post, or on the user's post, this will display in HubSpot. There are certain cases where the @mention may not display: 

• When connecting a new social account, an @mention social feed will be automatically created for that account by default.
  • It is not possible to edit the feed name. 
  • When managing the feed, you can only edit the feed's email notification frequency.
• Generally, @mentions on third-party posts will not be displayed. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
• For LinkedIn, feeds cannot be created for LinkedIn personal profiles. 
• For Facebook and Instagram feeds, @mentions on reels with music will not display due to copyright limitations. 
• Generally, only replies to @mentions published via HubSpot will appear in the tool. If a reply has been published directly from the social network, it will not appear in HubSpot. 

 To edit your @mention social feed:

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Listen tab.
• In the left sidebar menu, click Mentions to expand.
• Click the name of the feed.
• In the right panel, review and edit your social feed:
  • Feed name: the name for your feed. This cannot be edited. 
  • Network type: the social network that the feed is associated with. This cannot be edited. 

• • Select account: the connected social account to listen to. This cannot be edited. 
  • Email notification frequency: the daily email notification frequency for @mentions of the specified account. 

    • Click the Email notification frequency dropdown menu. Then, select None, 8:00 AM, or 8:00 AM & 4:00 PM.

    • Click the Notify users dropdown menu. Then, select a user from your HubSpot account. 
• After setting up your social feed, click Save. 

Listen and reply to your social feeds

After creating your feed, you can keep track of posts what include the selected keywords or @mentions of your account.

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Listen tab.
• In the left sidebar menu, navigate to a social feed.
• Review your feed in the table below:
  • Account: the user that has used a keyword or @mentioned your social account in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
  • Post: the post or comment containing the used a keyword or @mention of your account. 
  • Likes: the number of likes that the post or comment has. 
  • Date: the date the post that used a keyword or @mention was published. 
• To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter. 
  
  

• To like a post, click the socialHeart like icon. This will like the comment in the post on X, LinkedIn or Facebook. You cannot like Instagram comments from HubSpot.

• To reply to a post, click the reply reply icon below the post. You can reply all post types. 
  • To manually input a reply:
    • In the right panel, click into the text box below the mention and enter your reply.
    • Then, click Reply. 
  • To use an AI-generated reply:
    • In the Quick reply section, click the reply you want.
      • The reply will automatically populate in the text box. You can continue editing the reply text, or publish the reply directly.
      • If you change your mind and would like to insert a different reply, you must manually remove the previous text first. If not, any new option will be inserted into the existing reply.
    • To generate another set of quick replies, click Generate again. 
• To view a post directly on the social network:
  
  • Below the post, click the reply reply icon. 
  • In the right panel, click View post on [social network]. 

• If you are reviewing an X feed:
  • To repost a post to send it to your follower base, at the bottom of a post, click the socialRetweet repost icon.
  • To quote a post:
    • At the bottom of the post, click the insertQuote quote icon.
    • In the social composer, continue creating your post.

Edit or delete your social feeds

To edit or delete your feeds:

• In your HubSpot account, navigate to Marketing > Social.
• Click the Listen tab.
• In the left sidebar menu, navigate to a social feed.
• To edit a social feed:
  • At the top right, click Edit.
  • In the right panel, edit your feed options. 
  • After editing your feed, in the bottom left, click Save.
• To delete a social feed:

• • At the top right, click Edit.
  • At the bottom right, click Delete feed.
  • In the dialog box, click Delete. You cannot delete @mention feeds.