Create and monitor your Instagram streams (BETA)

Last updated: October 26, 2023

Available with any of the following subscriptions, except where noted:

Use Instagram streams to monitor @mentions on Instagram and display them in your social monitoring tool. You can use this data to understand how users feel about your brand and reply to any @mentions.

Before you get started

Before getting started with Instagram streams, please note the following:

To create an Instagram stream in HubSpot, you must have a connected Instagram account.
It can take up to 5 minutes for your Instagram stream to update with new activity.

Create a new Instagram stream

To create a new Instagram stream:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitor tab.
In the left sidebar menu, under Instagram Streams, click Create stream.
Set up your new Instagram stream:
- Stream name: enter a name for your Instagram stream.
- Create post streams of: select Mentions to create a stream based on @mentions of your username in an Instagram post or comment.
- Select account: select the connected Instagram account to monitor.
- Email notification frequency: select the daily email notification frequency for @mentions of the specified account.
  - Click the Email notification frequency dropdown menu. Then, select None, 8:00 AM, or 8:00 AM & 4:00 PM.
  - Click the Notify users dropdown menu. Then, select a user from your HubSpot account.

After setting up your Instagram stream, click Save.

Monitor and reply to your Instagram streams

After creating your Instagram stream, you can keep track of @mentions of your account. When a user @mentions your account on your post, or on the user's post, this will display in HubSpot. There are certain cases where the @mention may not display:

Generally, @mentions on third-party posts will not display. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
@mentions on reels with music will not display due to copyright limitations.

To monitor and reply @mentions in your Instagram streams:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitor tab.
In the left sidebar menu, navigate to an Instagram stream.
Review your Instagram @mentions in the table below:
- Account: the user that has @mentioned your Instagram account in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
- Post: the post or comment containing the @mention of your Instagram account.
- Likes: the number of likes that the post or comment has.
- Date: the date that the @mention was published.
To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter.

To reply to an @mention:
- Below the post, click the reply reply icon.
- In the right panel, click into the text box below the mention and enter your reply.
- Then, click Reply.
To view an @mention directly in Instagram:
- Below the post, click the reply reply icon.
- In the right panel, click View post on Instagram.

Edit or delete your Instagram streams

To edit or delete your Instagram streams:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitor tab.
In the left sidebar menu, navigate to an Instagram stream.
To edit your Instagram stream:
- At the top right, click Edit.
- In the right panel, edit your stream options.
- After editing your Instagram stream, in the bottom left, click Save.
To delete your Instagram stream:

- At the top right, click Edit.
- At the bottom right, click Delete stream.
- In the dialog box, click Delete.

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