Last updated: May 10, 2023
Available with any of the following subscriptions, except where noted:
Marketing Hub Professional, Enterprise
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Use Instagram streams to monitor @mentions on Instagram and display them in your social monitoring tool. You can use this data to understand how users feel about your brand and reply to any @mentions.
Before you get started
Before getting started with Instagram streams, please note the following:
- To create an Instagram stream in HubSpot, you must have a connected Instagram account.
- It can take up to 5 minutes for your Instagram stream to update with new activity.
Create a new Instagram stream
To create a new Instagram stream:
- In your HubSpot account, navigate to Marketing > Social.
- Click the Monitor tab.
- In the left sidebar menu, under Instagram Streams, click Create stream.
- Set up your new Instagram stream:
- Stream name: enter a name for your Instagram stream.
- Create post streams of: select Mentions to create a stream based on @mentions of your username.
- Select account: select the connected Instagram account to monitor.
- After setting up your Instagram stream, click Save.
Monitor and reply to your Instagram streams
After creating your Instagram stream, you can keep track of @mentions of your account. When a user @mentions your account on your post, or on the user's post, this will display in HubSpot. There are certain cases where the @mention may not display:- Generally, @mentions on third-party posts will not display. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
- @mentions on reels with music will not display due to copyright limitations.
To monitor and reply @mentions in your Instagram streams:
- In your HubSpot account, navigate to Marketing > Social.
- Click the Monitor tab.
- In the left sidebar menu, navigate to an Instagram stream.
- Review your Instagram @mentions in the table below:
- Account: the user that has @mentioned your Instagram account in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
- Post: the post or comment containing the @mention of your Instagram account.
- Likes: the number of likes that the post or comment has.
- Date: the date that the @mention was published.
- To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter.
- To reply to an @mention:
- Below the post, click the reply icon.
- In the right panel, click into the text box below the mention and enter your reply.
- Then, click Reply.
- To view an @mention directly in Instagram:
- Below the post, click the reply icon.
- In the right panel, click View post on Instagram.
Edit or delete your Instagram streams
To edit or delete your Instagram streams:
- In your HubSpot account, navigate to Marketing > Social.
- Click the Monitor tab.
- In the left sidebar menu, navigate to an Instagram stream.
- To edit your Instagram stream:
- At the top right, click Edit.
- In the right panel, edit your stream options.
- After editing your Instagram stream, in the bottom left, click Save.
- To delete your Instagram stream:
-
- At the top right, click Edit.
- At the bottom left, click Delete stream.
- In the dialog box, click Delete.
