Create and monitor your social streams (BETA)

Use social streams to monitor @mentions on Facebook, Instagram, and LinkedIn, and display them in your social monitoring tool. Then, use this data to understand how users feel about your brand and reply to any @mentions. You can manually reply to @mentions or use AI-generated replies. 

Before you get started

Before getting started with social streams, please note the following:

• To create a social stream in HubSpot, you must have a connected Facebook, Instagram, or LinkedIn account.
• It can take up to 5 minutes for your streams to update with new activity.
• For LinkedIn streams, the stream will only include mentions from LinkedIn company profiles. Mentions by LinkedIn personal profiles will not be included in the stream.

Create a new social stream

To create a new social stream:

• In your HubSpot account, navigate to Marketing > Social.
• Click the Monitor tab.
• In the left sidebar menu, under LinkedIn Streams, Facebook Streams, or Instagram Streams, click Create stream.
• Set up your new social stream:
  • Stream name: enter a name for your stream.
  • Create post streams of: select Mentions to create a stream based on @mentions of your username in a post or comment.
  • Select account: select the connected social account to monitor.
  • Email notification frequency: select the daily email notification frequency for @mentions of the specified account. 

    • Click the Email notification frequency dropdown menu. Then, select None, 8:00 AM, or 8:00 AM & 4:00 PM.

    • Click the Notify users dropdown menu. Then, select a user from your HubSpot account. 

• After setting up your social stream, click Save. 
  
  
  
  

Monitor and reply to your social streams

• Generally, @mentions on third-party posts will not be displayed. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
• For LinkedIn streams, LinkedIn personal profiles will not be included in the stream. 
• For Facebook and Instagram streams, @mentions on reels with music will not display due to copyright limitations. 
• Generally, only replies to @mentions published via HubSpot will appear in the tool. If a reply has been published directly from the social network, it will not appear in HubSpot. 

To monitor and reply @mentions in your streams:

• In your HubSpot account, navigate to Marketing > Social.
• Click the Monitor tab.
• In the left sidebar menu, navigate to a social stream.
• Review your @mentions in the table below:
  • Account: the user that has @mentioned your social account in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
  • Post: the post or comment containing the @mention of your account. 
  • Likes: the number of likes that the post or comment has. 
  • Date: the date that the @mention was published. 
• To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter. 
  
  

• To like an @mention, below the post, click the socialHeart like icon. This will like the comment in the post on LinkedIn or Facebook. You cannot like Instagram comments from HubSpot.
• To reply to an @mention, click the reply reply icon below the post.
  • To manually input a reply:
    • In the right panel, click into the text box below the mention and enter your reply.
    • Then, click Reply. 
  • To use an AI-generated reply:
    • In the Quick reply section, click the reply you want.
      • The reply will automatically populate in the text box. You can continue editing the reply text, or publish the reply directly.
      • If you change your mind and would like to insert a different reply, you must manually remove the previous text first. If not, any new option will be inserted into the existing reply.
    • To generate another set of quick replies, click Generate again. 
• To view an @mention directly on the social network:
  
  • Below the post, click the reply reply icon. 
  • In the right panel, click View post on [social network]. 

Edit or delete your social streams

To edit or delete your streams:

• In your HubSpot account, navigate to Marketing > Social.
• Click the Monitor tab.
• In the left sidebar menu, navigate to a social stream.
• To edit a social stream:
  • At the top right, click Edit.
  • In the right panel, edit your stream options. 
  • After editing your stream, in the bottom left, click Save.
• To delete a social stream:

• • At the top right, click Edit.
  • At the bottom right, click Delete stream.
  • In the dialog box, click Delete.