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Create and monitor your Instagram streams (BETA)

Last updated: May 10, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise

Use Instagram streams to monitor @mentions on Instagram and display them in your social monitoring tool. You can use this data to understand how users feel about your brand and reply to any @mentions. 

Before you get started

Before getting started with Instagram streams, please note the following:

  • To create an Instagram stream in HubSpot, you must have a connected Instagram account.
  • It can take up to 5 minutes for your Instagram stream to update with new activity.

Create a new Instagram stream

To create a new Instagram stream:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitor tab.
  • In the left sidebar menu, under Instagram Streams, click Create stream.
  • Set up your new Instagram stream:
    • Stream name: enter a name for your Instagram stream.
    • Create post streams of: select Mentions to create a stream based on @mentions of your username. 
    • Select account: select the connected Instagram account to monitor.
  • After setting up your Instagram stream, click Save


 

Monitor and reply to your Instagram streams

After creating your Instagram stream, you can keep track of @mentions of your account. When a user @mentions your account on your post, or on the user's post, this will display in HubSpot. There are certain cases where the @mention may not display: 
  • Generally, @mentions on third-party posts will not display. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
  • @mentions on reels with music will not display due to copyright limitations. 

To monitor and reply @mentions in your Instagram streams:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitor tab.
  • In the left sidebar menu, navigate to an Instagram stream.
  • Review your Instagram @mentions in the table below:
    • Account: the user that has @mentioned your Instagram account in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
    • Post: the post or comment containing the @mention of your Instagram account. 
    • Likes: the number of likes that the post or comment has. 
    • Date: the date that the @mention was published. 
  • To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter

 

  • To reply to an @mention:
    • Below the post, click the reply reply icon.
    • In the right panel, click into the text box below the mention and enter your reply.
    • Then, click Reply
  • To view an @mention directly in Instagram:
    • Below the post, click the reply reply icon
    • In the right panel, click View post on Instagram

 

Edit or delete your Instagram streams

To edit or delete your Instagram streams:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitor tab.
  • In the left sidebar menu, navigate to an Instagram stream.
  • To edit your Instagram stream:
    • At the top right, click Edit.
    • In the right panel, edit your stream options
    • After editing your Instagram stream, in the bottom left, click Save.
  • To delete your Instagram stream:
    • At the top right, click Edit.
    • At the bottom left, click Delete stream.
    • In the dialog box, click Delete.



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