Use X Streams (BETA)

Last updated: May 6, 2024

Marketing Hub Professional , Enterprise

After creating an X stream, you can review and interact with posts in the stream.

Before you get started

Please note the following:

To create X streams in HubSpot, you'll need to connect your X account and select Report on posts published from all sources.
You cannot create a stream based on a private X List through HubSpot.
Your X stream will only display posts from the past seven days.
It can take up to 4 hours for your X stream to update with new activity.

To create a new X stream:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitoring tab.
In the left sidebar menu, under X Streams, click Create stream.
Set up your new X stream:
- Stream name: enter a name for your X stream.
- Show me posts from: select an option for whose posts you can monitor. There are three available options:

- - To select users in your account who should be sent the notification email, click the Notify users dropdown menu. Then, select a user from your HubSpot account.
- To show additional options, click Advanced options. If you've selected All of X, you can set any of these additional options:
  - Required keywords: your stream will only return posts that include the keywords entered into this field. For example, if you had a stream monitoring for the phrases ice cream and frozen yogurt, you could add a required keyword of free to monitor for any posts about free ice cream or free frozen yogurt.
  - Exclude keywords: your stream will only include posts that do not contain this keyword. Using the free ice cream example, adding sorbet as an excluded keyword would exclude any posts that also mentioned sorbet.
  - Hide posts from these accounts: your stream will exclude posts from accounts that you add here. For example, you could use this option to filter out the posts from your own employees.
  - Written in: your stream will include posts that meet your criteria, but only if they are posted in the language that you select here.
  - Ignore Reposts: select this checkbox to ignore and exclude reposts from your stream.

Review the posts in your stream and use these conversations to create content and attract visitors to your website:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitoring tab.
In the left sidebar, under X streams, select a stream to review.
Review your X stream in the table:
- Accounts: the account the post was posted from.
- Post: the content of the post.
- Likes: the number of likes the post has.
- Date: the date the post was posted.
To review individual posts, including post comments:
- In the table, click the post you want to review.
- In the right panel, the post's post details will be displayed, including any likes and comments on the post. From the Post details panel, you can interact with the post.

To reply, repost, like, or quote posts in your X streams:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitoring tab.
Navigate to the posts that you want to interact with. You can interact with the post directly in the table, or from the Post details.
To favorite a post, at the bottom of a post, click the socialHeart favourite icon.
To reply to a post:
- At the bottom of the post, click the reply reply icon.
- In the right panel, enter your reply and click reply.
To repost a post to send it to your follower base, at the bottom of a post, click the socialRetweet repost icon.
To quote a post:
- At the bottom of the post, click the insertQuote quote icon.
- In the social composer, continue creating your post.

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