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Use X Streams (BETA)

Last updated: April 1, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Legacy Marketing Hub Basic

After creating an X stream, you can review and interact with posts in the stream.

Before you get started

Please note the following:

  • To create X streams in HubSpot, you'll need to connect your X account and select Report on posts published from all sources.
  • You cannot create a stream based on a private X List through HubSpot.
  • Your Twitter stream will only display posts from the past seven days.
  • It can take up to 4 hours for your Twitter stream to update with new activity.

Create a new X stream

To create a new X stream:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • In the left sidebar menu, under Twitter Streams, click Create stream.
  • Set up your new Twitter stream:
    • Stream name: enter a name for your Twitter stream.
    • Show me posts from: select an option for whose posts you can monitor. There are three available options: 
      • Mentions: HubSpot will search and listen to posts that mention the selected X account.
      • Reposts: HubSpot will search and listen to reposts from the selected X account. 
      • Keywords from all of X: HubSpot will search and listen to posts from everyone on X for any of the selected keywords.
      • Keywords from an X List: HubSpot will search and listen to your selected X lists. You can only use public lists. 
      • Keywords from a HubSpot contact list: HubSpot will search and listen to posts from the selected HubSpot list.
    • Select account: select an X account to monitor the stream from. 
    • That contain: enter one or more keywords to listen for.
      • Use commas or tabs to separate multiple keywords.
      • If you enter more than one keyword, a post will be included in your stream if it contains any of the keywords you have entered.
      • Twitter streams use X search API to return results. X recommends limiting your searches to 10 - 15 keywords. Keywords above this limit may not work.
    • Notification frequency: notify certain recipients when matches occur. 

      • To select when the notification email should be sent, click the Notification frequency dropdown menu. Then, select None, 8:00 AM or 8:00 AM & 4:00 PM.
      • To select users in your account who should be sent the notification email, click the Notify users dropdown menu. Then, select a user from your HubSpot account. 

    • To show additional options, click Advanced options. If you've selected All of Twitter, you can set any of these additional options:
      • Required keywords: your stream will only return posts that include the keywords entered into this field. For example, if you had a stream monitoring for the phrases ice cream and frozen yogurt, you could add a required keyword of free to monitor for any posts about free ice cream or free frozen yogurt.
      • Exclude keywords: your stream will only include posts that do not contain this keyword. Using the free ice cream example, adding sorbet as an excluded keyword would exclude any posts that also mentioned sorbet.
      • Hide posts from these accounts: your stream will exclude posts from accounts that you add here. For example, you could use this option to filter out the posts from your own employees.
      • Written in: your stream will include posts that meet your criteria, but only if they are posted in the language that you select here.
      • Ignore retweets: select this checkbox to ignore and exclude retweets from your stream. 

Review posts in your streams

Review the posts in your stream and use these conversations to create content and attract visitors to your website: 

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • In the left sidebar, under X streams, select a stream to review. 
  • Review your Twitter stream in the table: 
    • Accounts: the account the post was posted from.
    • Post: the content of the post. 
    • Likes: the number of likes the post has. 
    • Date: the date the post was posted. 
  • To review individual posts, including post comments:
    • In the table, click the post you want to review.
    • In the right panel, the post's post details will be displayed, including any likes and comments on the post. From the Post details panel, you can interact with the post. 


Interact with posts in your streams

To reply, retweet, like, or quote posts in your X streams:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • Navigate to the posts that you want to interact with. You can interact with the post directly in the table, or from the Post details
  • To favorite a post, at the bottom of a post, click the socialHeart favourite icon
  • To reply to a post:
    • At the bottom of the post, click the reply reply icon.
    • In the right panel, enter your reply and click reply.
  • To retweet a post to send it to your follower base, at the bottom of a post, click the socialRetweet repost icon.
  • To quote a post:

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