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Use Twitter Streams (BETA)

Last updated: April 3, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

After creating a Twitter stream, you can review and interact with tweets in the stream.

Before you get started

Please note the following:

  • To create Twitter streams in HubSpot, you'll need to connect your Twitter account and select Report on posts published from all sources.
  • You cannot create a stream based on a private Twitter List through HubSpot.
  • Your Twitter stream will only display tweets from the past seven days.
  • It can take up to 4 hours for your Twitter stream to update with new activity.

Create a new Twitter stream

To create a new Twitter stream:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • In the left sidebar menu, under Twitter Streams, click Create stream.
  • Set up your new Twitter stream:
    • Stream name: enter a name for your Twitter stream.
    • Show me tweets from: select an option for whose tweets you can monitor. There are three available options: 
      • Mentions: HubSpot will search and listen to tweets that mention the selected Twitter account.
      • Retweets: HubSpot will search and listen to retweets from the selected Twitter account. 
      • Keywords from all of Twitter: HubSpot will search and listen to tweets from everyone on Twitter for any of the selected keywords.
      • Keywords from a Twitter List: HubSpot will search and listen to your selected Twitter lists. You can only use public Twitter lists. 
      • Keywords from a HubSpot contact list: HubSpot will search and listen to tweets from the selected HubSpot list.
    • Select account: select a Twitter account to monitor the stream from. 
    • That contain: enter one or more keywords to listen for.
      • Use commas or tabs to separate multiple keywords.
      • If you enter more than one keyword, a tweet will be included in your stream if it contains any of the keywords you have entered.
      • Twitter streams use Twitter's search API to return results. Twitter recommends limiting your searches to 10 - 15 keywords. Keywords above this limit may not work.
    • Notification frequency: notify certain recipients when matches occur. 

      • To select when the notification email should be sent, click the Notification frequency dropdown menu. Then, select None, 8:00 AM or 8:00 AM & 4:00 PM.
      • To select users in your account who should be sent the notification email, click the Notify users dropdown menu. Then, select a user from your HubSpot account. 

    • To show additional options, click Advanced options. If you've selected All of Twitter, you can set any of these additional options:
      • Required keywords: your stream will only return tweets that include the keywords entered into this field. For example, if you had a stream monitoring for the phrases ice cream and frozen yogurt, you could add a required keyword of free to monitor for any tweets about free ice cream or free frozen yogurt.
      • Exclude keywords: your stream will only include tweets that do not contain this keyword. Using the free ice cream example, adding sorbet as an excluded keyword would exclude any tweets that also mentioned sorbet.
      • Hide tweets from these accounts: your stream will exclude tweets from accounts that you add here. For example, you could use this option to filter out the tweets from your own employees.
      • Written in: your stream will include tweets that meet your criteria, but only if they are tweeted in the language that you select here.
      • Ignore retweets: select this checkbox to ignore and exclude retweets from your stream. 

Review tweets in your streams

Review the tweets in your stream and use these conversations to create content and attract visitors to your website: 

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • In the left sidebar, under Twitter streams, select a stream to review. 
  • Review your Twitter stream in the table: 
    • Accounts: the account the tweet was posted from.
    • Post: the content of the tweet. 
    • Likes: the number of likes the tweet has. 
    • Date: the date the tweet was posted. 
  • To review individual posts, including post comments:
    • In the table, click the post you want to review.
    • In the right panel, the tweet's post details will be displayed, including any likes and comments on the post.  From the Post details panel, you can interact with the tweet.  

Interact with tweets in your streams

To reply, retweet, like, or quote tweets in your Twitter streams:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitoring tab.
  • Navigate to the tweet that you want to interact with.  You can interact with the tweet directly in the table, or from the Post details
  • To favorite a tweet, at the bottom of a tweet, click the socialHeart favourite icon
  • To reply to a tweet:
    • At the bottom of the tweet, click the reply reply icon.
    • In the right panel, enter your reply and click reply.
  • To retweet a tweet to send it to your follower base, at the bottom of a tweet, click the socialRetweet retweet icon.
  • To quote a tweet:

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