How do I turn on GDPR functionality in my HubSpot account?

Last updated: June 5, 2018

The General Data Protection Regulation (GDPR) is a new EU regulation which will replace the 1995 EU Data Protection Directive (DPD). The GDPR enhances the protection of the personal data of EU citizens and increases the obligations on organizations who collect or process personal data. 

Please note: while these features live in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.

If you are a Super Admin or have Edit account defaults permissions enabled, you can turn on GDPR in your HubSpot account settings. This is a centralized place to automatically enable GDPR-compliant features throughout your HubSpot account:    

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • On the left, select Account Defaults
  • Click to toggle the EU General Data Protection Regulation (GDPR) switch ON. To only send email to contacts with an updated lawful basis to communicate, check the Only send to contacts with an updated lawful basis to communicate box.
  • Click Save.


Once GDPR is enabled, you'll have the following features in your account:  

  • Cookie consent banner toggled ON by default
  • GDPR delete functionality, which will give you the choice to either delete a contact and keep the option to restore within 90 days, or delete the contact fully to comply with GDPR.
  • Email send notices for non opted-in contacts
  • If you're using the HubSpot Sales extension or add-in, banners on contact records notifying you if a contact does not have a lawful basis for processing
  • GDPR-ready forms with a lawful basis notice and communication consent checkbox form fields
  • Unsubscribe links turned ON by default for sales one-to-one and sequences emails
  • Meetings links, which will include the notice/consent messaging by default (meetings links created prior to enabling GDPR will not be affected) 
  • Ability to add communication consent and lawful basis for processing to contacts via a list import, bulk edit, or manual contact creation

Please note: if you disable GDPR in your account, the cookie consent banner will not be automatically disabled. 

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