Set up form submission notifications

Use form submission notifications to alert HubSpot users when a visitor submits a HubSpot form. If a contact has previously submitted a form, the notification indicates a contact reconversion. You can use these notifications to identify contacts who repeatedly engage with your content.

Users in a Professional or Enterprise account can also use form submissions as an enrollment trigger in workflows to send custom notifications or notifications through third-party integrations, such as Slack.

Turn on form submission notifications 

To receive form submission notifications, you must turn on the form submission notification in your user notification settings.

1. In your HubSpot account, click the settings settings icon in the top navigation bar.

2. In the left sidebar menu, navigate to Notifications.
3. On the Email & Desktop tab, search for or scroll down to Form submissions.
4. In the Form submission section, select the checkboxes for each notification type you want to receive.
5. At the bottom, click Save.

Turn on form submission notifications on the HubSpot mobile app 

If you've turned on notifications from the HubSpot mobile app, you can choose to receive alerts when a contact submits a form.

1. Open the HubSpot app on your device.
2. In the top left, tap the menu icon.
3. Tap the settings settings icon in the left sidebar.
4. Tap Notifications.
5. Tap Form submissions. 
6. Toggle the Form submission switch on.

Set form submission notification recipients

Turn on form submission notifications for individual forms, then select the users or teams that should receive the notification. The steps for the form editor and legacy form editor differ. 

Use the form editor

1. In your HubSpot account, navigate to Marketing > Forms.

2. Create a new form or hover over an existing form and click Edit.
3. In the left panel, click the settings settings icon.
4. Click the Submission settings tab.
5. In the Real-time submission notifications section, select the checkboxes next your preferred notification options:
   • Notify contact owner: automatically send a notification to the contact's owner. If a contact has no owner, no notifications will be sent. Learn more about object ownership in HubSpot.
   • Add users to notify: in the dropdown menu, select the checkboxes next to the users or teams who should receive notifications when the form is submitted, regardless of contact ownership. Any recipients set in the form editor will be overwritten by recipients set in the form module on HubSpot pages.
6. In the upper right, click Review and update.

Use the legacy form editor

1. In your HubSpot account, navigate to Marketing > Forms.
2. Hover over the form name and click Edit.
3. At the top, click the Options tab.
4. To send form submission notifications to the contact owner, select the Send submission email notifications to the contact’s owner checkbox. 
5. To send form submission notifications to specific users, click the Send submission notifications to dropdown menu. Then, select the checkboxes next to the HubSpot users and teams to receive the notifications.
   • Only HubSpot users in the account can be set as recipients of form submission notifications.

6. In the upper right, click Update.

Customize recipients on individual HubSpot pages

When your form appears on a HubSpot page, you can override the notification recipients set in the form editor and customize recipients for each page. For example, if your contact form is located on multiple HubSpot pages, you can set different notification recipients for each page.

Please note: if you choose to override the form default recipients, they will not receive notifications for form submissions on the page unless you manually add them in the form module setting on the page.

1. Navigate to your content:
   • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
   • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
2. Hover over the page name and click Edit.
3. In the content editor, click the form module.
4. In the left panel, scroll down and select the Send form notifications to specified email addresses instead of the form defaults checkbox.
5. Click the Email Addresses dropdown menu and select the checkboxes next to the HubSpot users' email addresses.

Not receiving form submission notifications

If you aren't receiving form submission notifications, try the following troubleshooting steps:

• Ensure your user notifications are turned on. This includes your channel notifications (e.g., email, bell, browser, or pop-up) and the form submission notification. 
• Ensure the form submission notification recipient is an active user in your HubSpot account. If a new user has a pending invite or has not yet set up their account, they can’t receive form submission notifications.
• Confirm the form has been published after editing form submission notification recipients.
  • If edits in the form editor have been saved but not published, the changes will be listed in the Saved with unpublished changes dropdown menu in the top right.
  • To publish the saved changes, click Review and update in the top right.

• If you've turned on form submission notifications, and your email address has been added as a notification recipient, but you're not receiving notifications: 
  • Search your inbox for noreply@notifications.hubspot.com to ensure the notification email isn't located in your spam or junk folder. 
  • If you're using Microsoft Outlook, check your inbox settings to verify the notification email wasn’t quarantined or filtered.
  • If you've confirmed your email client isn't filtering HubSpot emails, then you may need to work with your IT team to update your allowlist or add HubSpot as a "safe sender". 
• If you're using a distribution list (such as sales@company.com) as the notification address, it's possible that one of the members unsubscribed from a form notification email. When one of the list's members unsubscribes from form notification emails, it'll unsubscribe all members of that list. In order for notifications to be delivered to that distribution list again, you'll need to resubscribe to email notifications from a past notification email.
• If you didn’t receive a notification for a specific form submission, check if the visitor has provided an email address in the default Email form field and has associated tracking cookies. If not, the form submission notification emails will not be sent.