Merge companies

Last updated: April 30, 2021

Applies to:

All products and plans

Merge two existing companies in HubSpot. Before you merge companies, understand what happens to the data in the two company records you're merging.

Merge companies

Please note: if you have enabled the HubSpot Salesforce integration, you will not be able to merge companies. Learn how to uninstall the integration.

  • In your HubSpot account, navigate to Contacts > Companies.
  • Click the company name that will be kept as your primary company.
  • In the left panel, click the Actions dropdown menu and select Merge.

  • In the dialog box, click the dropdown menu and search for the company to merge into the primary company. Once you've selected your secondary company, click Merge. The resulting company will use the primary company's domain and the secondary company's domain will no longer be used.

  • You will be notified that the merge is in progress. It can take up to 30 minutes for all of the companies' activities to sync.

What happens when I merge two companies?

  • Primary company: the company you begin the merge in.
  • Secondary company: the company you select during the merge process.

The primary company record will remain after the merge. The secondary company will be merged into the primary record.

What happens to company properties?

In general, the most recent value for each property is adopted by the primary company. However, there are some exceptions to this rule:

  • Domain: the web address of the primary company is maintained.
  • Lifecycle Stage: the stage furthest down the funnel is maintained. For example, if one company is a Lead and the other is a Customer, the merged company will have a lifecycle stage of Customer.
  • Create Date: the value for the oldest company is maintained.
  • Analytics properties: these properties are re-synced and you will see the total number of page views and visits for both companies combined.
  • Analytics - Original Source Type: the oldest value for the original source property is kept.
The property value history for both company records can still be found in Property History in the resulting company's record.

What happens to associated deals and contacts?

Any associated deals or contacts will become associated with the newly established resulting company.

What happens to workflow enrollments?

  • The secondary company will be unenrolled from all workflows.
  • The resulting company will not be enrolled in the workflows that the primary and secondary companies were enrolled in.
  • The resulting company will not be enrolled in any new workflows based on property changes caused by the merge. Moving forward, the company can be enrolled in workflows as a result of property changes or actions unrelated to the merge.

Please note: company-based workflows are only available to Professional and Enterprise subscriptions.

What if one or both of the records are syncing to Salesforce?

You will not have the option to merge company records if your account is integrated with Salesforce 

What happens to new contacts with email domains of the primary or secondary company?

If you have enabled the setting to automatically create and associate contacts with companies by domain, and you add a new contact, HubSpot will associate the contact with a company using the following logic:

  • Check to see if there are any companies with that primary domain
  • Check to see if there are any companies with that secondary domain
  • Create a new company for that contact

Can I unmerge companies?

It is not possible to unmerge companies. You can delete the second company domain in your merged record and create a new company with that company domain name.

  • In your HubSpot account, navigate to Contacts > Companies.
  • Click the name of the company.

  • In the About card, hover over the Company domain name property and click the pencil icon edit.

  • In the dialog box, click the X for the value under Merged domain.

  • At the bottom of the screen, click Save.
You can now create a new company with the deleted company domain name.