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Last updated: June 28, 2023
Find answers and general information quickly about the social tool in HubSpot.
If you're encountering errors when publishing your social posts through HubSpot's social tool, learn more about common publishing issues and the steps you can take to resolve these issues.
It is not possible to configure the name of the user posting to the social network. The social network will display the name of the user who connects the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.
To change the name of the user, you can disconnect and then reconnect to the social network with the user that you want to post from.
If you are creating a Facebook, Instagram, LinkedIn, or Twitter post, you can use the @ symbol to mention or tag other accounts. Instagram mentions will not be auto-completed, but Instagram will acknowledge the mention when the post is live.
You can only @ mention or tag Facebook pages or LinkedIn Company Pages due to their API limitations. Individual Facebook or LinkedIn users cannot be mentioned when creating a social post for Facebook or LinkedIn in HubSpot.
No, it is not possible to monitor Facebook activity in the social tool on HubSpot. Monitoring Facebook activity is not supported due to API limitations. To monitor your Facebook activity, we recommend logging in to your Facebook account directly.
The social tool uses the same system as Twitter to detect links. In certain situations, links are broken when the tool detects one of the following special characters:
These issues will not occur when you blog auto-publish from HubSpot, and will only happen when publishing directly via the social publishing tool in HubSpot.
To avoid these issues if the URL is from your own website, try using a URL without these special characters. If the URL is not your own, try copying the URL from your browser URL bar and pasting it into the composer, which will properly format the URL and allow the full link to be detected.
If you change the URL of your content, the social sharing counts associated with it will be lost. Social networks rely on the URL to measure the total number of interactions a piece of content has received from users, so any change in the URL will cause those networks to register the content as unique with a new share count that starts at 0.
The differences are as follows:
You cannot remove the "Published by HubSpot" label, but it is not public and is only visible to admins of the account.
You may see a discrepancy in your social reports as a result of how HubSpot collects post data. HubSpot collects post-specific data for the first 30 days after a post is published, any data after that 30-day period will not appear. Learn more about analyzing your social reports.