Troubleshoot social publishing errors and limits

If your social posts aren’t publishing through HubSpot, this article helps you identify the most common causes and how to resolve them.

Troubleshoot common errors 

Review common social publishing errors and the steps to resolve them. 

Image rejected

The Image rejected error occurs when the image in your social post doesn’t meet the social network’s requirements.

To resolve this error:

1. Make sure the image meets the file size and dimensions recommended by the social network you’re posting to.

2. Confirm the file format is JPEG or PNG.

3. Ensure the image URL is active and accessible.

Authorization failed

The Authorization failed error occurs when the social account isn’t connected or authorized in HubSpot.

To resolve this error, reconnect your social account:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.

2. In the left sidebar menu, navigate to Marketing > Social.
3. Hover over the account you want to reconnect and in the Status column, click Reconnect.
4. If your account has been disconnected for more than 90 days, it will not display in the social settings. To reconnect these accounts: 
   • In the upper right, click Connect accounts. In the dialog box, the disconnected accounts will display as selected but grayed out. 
   • Click Continue. The reconnected account will display in your social settings. 

Learn more about reauthorizing social accounts in HubSpot. 

Third-party network issue

Issues on the social network’s side may prevent social posts from publishing.

To resolve this issue:

1. Confirm your social account is authorized.

2. Ensure any social post media meets the file size and dimensions recommended by the social network you’re posting to.

3. Clone the social post and publish the cloned post.

If the issue continues, contact HubSpot Support.

Troubleshoot common limits 

Review common social publishing limits and the steps to resolve them. 

Facebook rate limit

Facebook imposes API limits that can temporarily block publishing social posts through HubSpot.

To resolve this issue, it's recommended to wait up to 24 hours, then publish your social post. The rate limit resets automatically. 

Bitly monthly limit

This error occurs when the monthly limit in your Bitly account has been reached. To check your account limits, contact Bitly support. 

To resolve this issue in Bitly, you can upgrade your Bitly plan to increase your monthly limit or wait for the Bitly limit to reset. 

To resolve this issue in HubSpot, disconnect your Bitly account to post without custom short links:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Social.
3. At the top, click the Publishing tab and scroll down.
4. In the Publish with custom short links section, click Disconnect. 

Learn more about disconnecting your Bitly account from HubSpot.