Use your HubSpot subscription (Nordic region limited release)

When you purchased your HubSpot subscription, you chose a customer platform edition based on your company’s size and operational needs: Starter, Professional, or Enterprise. Your edition determines what HubSpot features you have access to and your included capacity.

With each HubSpot edition, you can:

• Purchase seats and assign them to your team members, giving them access to HubSpot tools.
• Use HubSpot Credits for features that help your teams scale their work, such as AI agents, email, and automation.
• Use included CRM capacity to store your records, based on your company’s size and data complexity.

Learn more about what’s included in each platform edition.

You can increase some limits by upgrading your edition or purchasing add-ons.

Seats

To give your users access to HubSpot features, assign them seats based on their role. The type of seat that you assign to a user reflects what access that user will have to HubSpot tools.

You can choose from the following seat types:

• Core Seat: gives your users access to the core customer platform features and tools available in your HubSpot edition, as well as Breeze Assistant, data enrichment, Smart CRM, calling, marketing automation, and campaigns.
• Front Office Seat: gives your users access to dedicated workspaces and tools in addition to the core seat access. It’s designed to give customer-facing users access to features like sales workspace, sequences, help desk, and customer success workspace.
• View-only Seat: allows users to view data in your HubSpot account, but they can’t make any changes to the data or the HubSpot account.
• Partner Seat: a free seat that gives eligible HubSpot Solutions Partners and provider employees access to all features in a client's account.
• Developer Seat: a free seat that provides access only to the Developer Platform.

Learn more about managing your seats.

HubSpot Credits

HubSpot Credits allow you to scale your usage across HubSpot tools, such as AI agents, emails, and automations. Credits are consumed by specific actions, such as marketing email sends and qualifying workflow actions.

Learn more about using HubSpot Credits.

Emails

Use HubSpot to send marketing emails, such as newsletters to existing customers who want to stay informed about your company’s latest offerings.

All email sends in HubSpot will consume HubSpot Credits, except for one-to-one emails sent from a connected or hosted inbox. This includes, but is not limited to, marketing emails, transactional emails, automated emails, meeting reminders, and surveys.

Learn more about how many credits an email send consumes.

Workflows

Automate your business processes with workflows. For example, you can set up a workflow to automatically send marketing emails to contacts after they fill out a form on your website, and then assign those contacts to a member of your team. Workflows can also be used to perform actions and tasks on HubSpot records, such as creating and updating contacts and companies.

Some workflow actions require HubSpot Credits. Learn more about creating workflows in HubSpot and which workflow actions consume HubSpot Credits.

Bundles, add-ons, and limit increases

Expand your access to HubSpot features or increase your capacity limits with bundles and add-ons.

Email sends bundles

Sending emails in HubSpot uses HubSpot Credits. You have the option to pay with HubSpot Credits for each individual email send. Alternatively, if you have a Professional or Enterprise subscription, you can purchase the Emails Sends bundle, which adds monthly email send capacity. Different bundle sizes are available for purchase to match your sending volume. If your email sends exceed your monthly bundle limit, additional email sends will consume HubSpot Credits.

For example, if you buy the medium email bundle, you have 10,000 monthly email sends available in your HubSpot account. If during one month you go over the limit and send 11,000 emails, you’ll pay with HubSpot Credits for the extra 1,000 emails.

Learn more about sending marketing emails in HubSpot.

Workflow actions bundle

Executing certain workflow actions require HubSpot Credits. You have the option to pay with HubSpot Credits for each qualifying workflow action. Alternatively, if you have a Professional or Enterprise subscription, you can purchase the Workflow actions bundle to add monthly automation capacity.

Learn more about the available bundle sizes to match your automation needs.

If your workflow actions exceed your monthly bundle limit, additional workflow actions will consume HubSpot Credits.

For example, if you buy the small workflow actions bundle, you have 2,000 monthly workflow actions available in your HubSpot account. If during one month, you go over the limit and execute 2,200 workflow actions, you’ll pay with HubSpot Credits for the extra 200 workflow executions.

Other add-ons

Depending on your subscription, you can also purchase add-ons and limit increases such as:

• Brands add-on
• Transactional Email add-on
• Dedicated IP add-on
• Data Warehouse add-on
• Sensitive Data add-on
• Phone Number Limit increase
• Sandbox Limit increase
• Records Limit increase

Learn more about add-ons and limit increases in HubSpot Product & Services catalog.

Understand object limits

Your HubSpot account comes with a limit for the number of CRM records you can store. Once a limit is reached, new records cannot be created. Learn more about the CRM limit for each HubSpot edition.

Super Admins will receive a notification within 24 to 48 hours when the number of CRM records reaches:

• 50% of your CRM object limit.
• 75% of your CRM object limit.
• 85% of your CRM object limit.
• 90% of your CRM object limit.
• 100% of your CRM object limit.

To view the list of objects available with your subscription and monitor their usage limit:

1. In your HubSpot account, navigate to Data Management > Data Model.
2. Navigate to the Limits tab.
3. On the Objects page, view the specific usage and limits for CRM objects.

Once you reach your CRM object limit, you won’t be able to create new records until:

• You delete CRM records and return under the limit.
• You purchase the HubSpot Basic Records Limit Increase (Starter or Professional only) or the HubSpot Scaled Records Limit Increase (Enterprise only).
• You upgrade your HubSpot edition.