The General Data Protection Regulation (GDPR) is a new EU regulation that replaced the 1995 EU Data Protection Directive (DPD). The GDPR enhances the protection of the personal data of EU citizens and increases the obligations on organizations who collect or process personal data.
Please note:while these features live in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.
In your HubSpot account, click the settings iconsettings in the main navigation bar.
In the left sidebar menu, select Account Defaults.
Click to toggle the EU General Data Protection Regulation (GDPR) switch on. To only send marketing emails to contacts with a legal basis to communicate, select theOnly allow marketing emails to be sent to contacts who have a legal basis to communicate checkbox.
Please note: legal basis to communicate is email address-based. Contacts must give consent for each email address they would like to receive emails for.
Once GDPR is enabled, you'll have the following features in your account: