Sync leads from your Google Ads account to HubSpot (BETA)

Last updated: March 10, 2021

In Beta

Applies to:

All products and plans

You can add lead forms to your Google Ads to allow interested users to fill out a form directly on your ad campaigns. Once you've connected your Google Ads account to HubSpot, you can set up lead syncing between your lead forms and your HubSpot account.


To configure lead syncing for your Google Ads account:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, click Marketing > Ads.
  • Click the Lead Syncing tab.
  • Click Connect.
  • In the dialog box, select Google Ads. If you have multiple Google Ads accounts connected, select the account that you want to sync leads from, then click Save.
  • Follow the instructions to add the HubSpot Webhook URL and key to your Google Ads account:
    • Open a new browser tab and navigate to your Google Ads account.
    • In the left sidebar menu, click Ads & Extensions, then select Extensions.
    • Hover over the lead form that you want to sync leads from, then click the edit icon.
    • Scroll down to the Lead delivery option section.
    • Copy and paste the Webhook URL and Key from HubSpot into the corresponding fields of your Google lead form.
    • Click Save.


  • Back in HubSpot, click Done.

Users who fill out the lead form on your ad will then sync to your HubSpot account as contacts. 

Please noteif you create additional lead forms in your Google Ads account, you'll need to repeat the process above to add the HubSpot Webhook URL and Key for each new lead form.

Necessary disclosure: if you configure your Google Ads account for lead syncing, HubSpot will receive webhook updates when a new lead form submission occurs in your account. HubSpot will pull all lead submissions for the connected ad account, and will log them as form submissions in the CRM.