Skip to content

Sync leads from your Google Ads account to HubSpot (BETA)

Last updated: July 13, 2021

In Beta

Applies to:

All products and plans

You can add lead forms to your Google Ads to allow interested users to fill out a form directly on your ad campaigns. Once you've connected your Google Ads account to HubSpot, you can set up lead syncing between your lead forms and your HubSpot account.


To configure lead syncing for your Google Ads account:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, click Marketing > Ads.
  • Click the Lead Syncing tab.
  • Click Connect.
  • In the dialog box, select Google Ads.
  • If you have multiple Google Ads accounts connected, select the checkbox next to any account that you want to sync leads from.
  • If you have a Marketing Hub Starter, Professional, or Enterprise account, the Marketing contacts switch is toggled on by default. If you want synced leads to be set as non-marketing contacts, click to toggle the switch off.
  • Click Save.


Users who fill out the lead form on your ad will then sync to your HubSpot account as contacts. 

Necessary disclosure: if you configure your Google Ads account for lead syncing, HubSpot will receive webhook updates when a new lead form submission occurs in your account. HubSpot will pull all lead submissions for the connected ad account, and will log them as form submissions in the CRM.