Contacts

If I import a list with existing contacts, will the lifecycle stage for those contacts be overwritten?

Last updated: July 26, 2018

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During the import process, all new contacts will automatically have their lifecycle stage set to Subscriber. If your import file has a column for Lifecycle stage, it will only overwrite the lifecycle stage of existing contacts if the lifecycle stage you specified is further, down the funnel than the existing lifecycle stage.

For example, the lifecycle stage of an existing contact is Subscriber. You include this contact in an import file and choose to import that contact list with a lifecycle stage of Marketing Qualified Lead. The lifecycle stage for your example contact will change from Subscriber to Marketing Qualified Lead because it is further, down the funnel.

If the lifecycle stage you select for the import is backwards, up the funnel from the lifecycle stage value of your contact pre-import, the selected lifecycle stage on the import will not overwrite the pre-import value because it is not designed to go backwards.

For example, the lifecycle stage of an existing contact is Sales Qualified Lead. You include this contact in an import file and choose to import that contact list with the lifecycle stage of Lead. The lifecycle stage for your example contact will not change from Sales Qualified Lead to Lead because it is backwards, up the funnel.

If your import file contains contacts across various lifecycle stages, it is safest to import them with the lifecycle stage of Subscriber (the top of the funnel).

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