The Ads Dashboard is where you’ll go to measure the overall performance of your paid campaigns. You can get to your Ads Dashboard by navigating to Reports > Ads.
Navigate into the Analyze tab to begin looking through your data to analyze the cumulative performance of your paid campaigns. First, you can filter by time range and networks to refine your data. Below is a funnel that contains your impressions, clicks, conversions, and the number of customers you've closed from these activities.
Below this is a timeline graphing the number of impressions, clicks, conversions or customers from your campaigns have received on each day during the time period specified at the top of the dashboard. This will vary depending on what you click on in the section about the graph.
In the Networks section, you’ll find a breakdown of your campaigns by channel, as well as a breakdown of each channel’s cost, impressions, clicks, conversions, customers, and overall ROI.
The final section displays a set of graphs to show your top campaigns and underperforming campaigns. These charts compare the estimated revenue and ad spend for each of the campaigns.