The Ads Dashboard is where you’ll go to measure the overall performance of your paid campaigns. You can get to your Ads Dashboard by navigating in HubSpot Marketing to Reports > Ads.
Navigate into the Manage tab to begin looking through your data to analyze the cumulative performance of your paid campaigns. First, you can filter by time range and networks to refine your data. Below is a funnel that contains your impressions, clicks, leads, and the number of deals associated with those leads that you have marked as closed won.
Navigate to the Analyze tab to view a graph of the number of impressions, clicks, leads or customers from your campaigns have received on each day during the time period specified at the top of the dashboard. This will vary depending on what you click on in the section about the graph.
Below the graph, in the Networks section, you’ll find a breakdown of your campaigns by channel, as well as a breakdown of each channel’s cost, impressions, clicks, leads, customers, and overall ROI.
The final section displays a set of graphs to show your top campaigns and underperforming campaigns. These charts compare the estimated revenue and ad spend for each of the campaigns.