Anyone who interacts with your business can be saved as a contact in HubSpot. Examples of contacts include visitors that convert on a form, visitors who contact your chat team, or potential customers that your team met during an event.
There are different ways to create contacts in HubSpot:
If you're moving from another CRM with existing contacts or have contact data in a spreadsheet, you can import contacts to HubSpot.
When a new visitor fills in and submits a HubSpot form, a contact record for their email address will be created in HubSpot automatically.