CTAs | Frequently asked questions

Last updated: October 4, 2018

Applies to:

Marketing Hub
marketing-basic-pro-enterprise
Basic, Professional, Enterprise
Below are some other frequently asked questions related to CTA's.

How do I link my CTA to a PDF?

If you are using an externally-hosted PDF, copy the URL of the PDF.

If you are using a PDF hosted on HubSpot, navigate to Marketing Files and Templates. Locate and click the name of your PDF. In the File details pane, click Copy URL.

Navigate to your CTA and access the editor. Click the URL redirect type dropdown and select External website URL. Paste the PDF URL into the Enter URL field. 

Why is there no data for the CTA embedded on a WordPress page?

If you're using embedded CTAs on a WordPress site and no CTA data is appearing in HubSpot, you will want to compare the source code of your site with the embed code to make sure that the code was not altered by Wordpress. If the code has been significantly altered, try re-embedding the CTA. XHTML Wordpress themes will add <![CDATA[ ]]> tags around the Javascript, which should not affect whether the CTA tracks. 

If re-embedding the CTA fails, learn about more troubleshooting options here.

How do I place a CTA on my external site?

All CTAs can be embedded on external pages. Click the gear icon next to your CTA, then click Embed to access the code to place on your external site. 

How do I add custom styles to my CTA?

HubSpot’s CSS design tab makes it easy for designers to create highly customized CTA buttons within HubSpot that fit perfectly with any website theme. You can add custom classes you've built into your stylesheets or use the Custom CSS box to insert inline styling. Learn more about styling your CTAs

How do I change the image of my custom image CTA?

HubSpot has features that allow you to turn an image into a CTA. If you've created something an image offline and want to bring it to your website, create a new CTA and toggle to the Image Button option. You'll be able to upload an image from your computer to HubSpot and make it your very own CTA. 

Why is my smart CTA not showing the right variation?

The contact may not meet the criteria of the contact list you've chosen in your smart CTA rule. Check that the list criteria is met by the particular contact to ensure that they will view the right variation.

What are click tracking domains for CTAs?

The click tracking domain setting allows users to control what domain shows up when someone visits a page containing a HubSpot CTA. To get this rolling you will want to navigate to your CTA Settings and look for Click Tracking Domain to set your COS hosted Domain. For more information on this feature, check out this article.

Why don't my CTA clicks match the page views of my page?

Sometimes the information from the CTA tool doesn't match up with the view/click data from the landing pages tool. There are a few reasons why this might occur:

  • The landing page existed live before the CTA was added (it would have more views than the CTA tool and thus different CTR percentages).
  • The HubSpot tracking code is missing from the page or isn't firing properly.
  • The CTA embed code has been stripped of the necessary JavaScript tags that measure user interactions. 

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