How to set up double opt-in

Last updated: September 29, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

The double opt-in feature allows visitors who fill out a form on one of your HubSpot landing pages to confirm that they want to receive communication from you. After submitting the form, contacts will be sent an opt-in request email with a link that they can click to confirm opt-in. When double opt-in is enabled, you know that your contacts are more qualified and likely to engage with your content, as they've confirmed that they are interested.

Contacts who have not confirmed opt-in will be dropped from future emails. This includes new contacts who fill out forms and do not click through in the double opt-in email, as well as existing contacts who were never sent an email from your HubSpot account prior to enabling this feature. Contacts who were sent emails from your HubSpot account prior to double opt-in being enabled will be considered confirmed contacts and, therefore, do not need to go through the double opt-in process to receive email going forward. If the double opt-in feature is disabled at any point, any contact that was created during the time it was enabled will become eligible for email.

If your form is set to send a follow-up email, contacts will be sent the follow-up email once they've confirmed that they'd like to opt in to your email communications. 

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