Please note: this feature is not turned on by default and can only be customized for HubSpot landing pages. Forms on website pages or blog posts can also use this feature if double opt-in is enabled for all forms.
Navigate to email settings
From your HubSpot marketing dashboard, navigate to Content > Content Settings. On the left side, select Marketing > Email, then click the Subscriptions tab.
Set up double opt-in email
Before you enable this feature, you'll want to customize the email that will go out to customers after they submit a form by clicking Edit email.
Customize the content to make sure this email reflects your brand and includes a clear, brief message to click through. You'll notice that this email contains a system token labeled CONFIRM YOUR SUBSCRIPTION that will automatically update the contact's subscription once it's clicked. This token must remain in the email.
Click Edit details to edit the subject line, from address, and other details of the confirmation email, then click Next to move
Choose confirmation page
After creating your opt-in request email, you'll need to select a confirmation page. This is where visitors will be directed when they click the confirm opt-in link in the email.
Navigate back to your email subscription settings. Select one of your existing HubSpot landing pages from the Confirmation page
You can also set up a follow-up email to send visitors a confirmation email after they've clicked to confirm their subscription.
To add this step to your double opt-in confirmation process, you need to create this follow-up email first. Click Publish follow-up email to open up this email
Navigate back to your email subscription settings, and select the Include follow-up email checkbox to add this step to your double opt-in process.
Now that all your content is ready to go, switch the Enable double opt-in toggle ON. Use the
- Enabled for all pages
- Enabled for some pages only
- Disabled for some pages only
If you select Enabled/Disabled for some pages only select your HubSpot landing page(s) from the Pages
Click Save once you've finalized your settings.
Send opt-in email to individual contact
Once you have the double opt-in feature enabled, you can also manually send an opt-in email to a contact by navigating to the individual contact record, clicking Actions under their name (at the top-left), and selecting Send opt-in email.
Please note: manually sending an opt-in email will not work for unsubscribed contacts, as it would be a violation of CAN-SPAM laws.