Navigate to Content Settings
From your HubSpot marketing dashboard, navigate to Content > Content Settings.
Go to the double opt-in section
On the left, click Email > Double
Set up double opt-in email
Before you enable this feature, you'll want to customize the email that will go out to customers after they submit a form. Under Opt-in request email, click Edit email.
Now that you're in the email tool, you can add content to your double opt-in email and customize the from
Choose confirmation page
Now that you've customized your opt-in request email, you'll need to select a confirmation page. This is where visitors will be directed when they click the confirm opt-in link in the email.
Return to the double opt-in settings. Select one of your existing HubSpot landing pages from the Confirmation page
You can set up a follow-up email that visitors will receive after they've confirmed opt-in. To do this, check the Include follow-up email box, then click Create/Edit Email to customize your follow-up email.
At this point, you can decide where on your website you want this feature to be enabled. You can choose one of the following:
- Disabled (default)
- Enabled for all pages
- Enabled for some pages only
- Disabled for some pages only
Return to your double opt-in settings. Click the radio button under Enable options next to your choice. If you select Enabled/Disabled for some pages only select your HubSpot landing page(s) from the
Send opt-in email to individual contact
Once you have the double opt-in feature enabled, you can also manually send an opt-in email to a contact by navigating to the individual contact record, clicking Actions under their name (at the top-left), and selecting Send opt-in email.
Please note: manually sending an opt-in email will not work for unsubscribed contacts, as it would be a violation of CAN-SPAM laws.