How to set up double opt-in

Last updated: November 14, 2016

Available For:

Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

The double opt-in email feature with HubSpot gives you the ability to require that your email recipients confirm they want to receive email communication from you when filling out a form. When this feature is enabled, it will first send out an opt-in request email after someone fills out one of your forms. From this email, the contact will have to click on a link in the email to confirm that they want regular email communications. If your form has a follow-up email, once they have confirmed their opt-in status, the contact will be sent your follow-up email. When using double opt-in, your lists will be much more qualified and engaged with your company. Users that have to confirm that they want email communications from your company are the ones that will fully read and engage with the emails they receive from your business.

Follow the steps below to enable double opt-in emails.

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