How to set up double opt-in

Last updated: February 15, 2018

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

The double opt-in feature allows visitors who fill out a form on one of your HubSpot landing pages to confirm that they want to receive communication from you. After submitting the form, contacts will be sent a follow-up email with a link they can click to confirm their email subscription. When double opt-in is enabled, you know that your contacts are more qualified and likely to engage with your content.

How does this setting work?

  • When double opt-in is enabled, contacts who have not confirmed opt-in will be dropped from future emails. This includes new contacts who fill out forms and do not click through in the double opt-in email, as well as existing contacts who were never sent an email from your HubSpot account prior to enabling this feature. 
  • Contacts who were sent emails from your HubSpot account prior to double opt-in being enabled will be considered confirmed contacts and, therefore, do not need to go through the double opt-in process to receive email going forward.
  • If the double opt-in feature is disabled at any point, any contact that was created during the time it was enabled will become eligible for email.
  • If your form already includes a follow-up email, contacts will be sent the follow-up email once they've clicked the link in the double opt-in email to confirm that they'd like to opt in to your email communications. 

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