In the HubSpot-Salesforce integration, you can create and use an inclusion list to limit the contacts that sync from HubSpot to Salesforce. Contacts that are not in your inclusion list will not sync between HubSpot and Salesforce.
Please note: if new Salesforce leads or contacts are set to create HubSpot contacts in your integration settings, a new contact will be created or an existing contact will be synced in HubSpot when a Salesforce lead or contact is created, even if the HubSpot contact is not in your inclusion list. Further updates to the contact/lead from either HubSpot or Salesforce will not sync to the other platform.
In your HubSpot account, click the Marketplace iconmarketplace in the main navigation bar. Under Manage, select Connected apps.
Navigate to Sync Settings >settingsHubSpot next Salesforce.
In the Limiting what syncs section, click the dropdown menu and select an existing active list. To create a new active list, click + Create Inclusion List.
If you select an existing active list, the setting will update automatically.
If you click + Create Inclusion List, you'll be redirected to create a new list in the lists tool.
In the top left, click the pencil icon edit and enter a name for the list, then select your list criteria. Learn more about determining your list criteria.
In the upper right, click Save. Your list may take some time to process.
Return to your Salesforce integration settings. In the Inclusion List setting, click the dropdown menu and select the newly-created active list. The setting will update automatically.
Only active lists can be set as your Salesforce inclusion list, as they will update dynamically as contacts meet or don't meet your list criteria.
If new or existing Salesforce leads/contacts that are updated are set to automatically create HubSpot contacts, but some of these new HubSpot contacts don't meet your inclusion list criteria, they will not sync with Salesforce again until they meet the inclusion list criteria.