How do I create and analyze Facebook Lead Ads in HubSpot?

Last updated: December 6, 2017

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Marketing: Free, Starter, Basic, Pro, Enterprise
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Facebook's lead ads allow potential customers to sign up for your offers and give you accurate contact information that you can use to follow up. When someone clicks on your lead ad, they'll see a form that’s auto-filled with info they’ve shared with Facebook, like their name, number, and/or email. Lead ad forms are mobile friendly and require less typing for your potential customers.

Below you'll learn how to:

Create a lead ad

To create your first Facebook lead ad from within HubSpot:

  • In your HubSpot Marketing account, navigate to Content > Ads.
  • Click Create ad campaign > Facebook lead ad
  • In the dialog box that appears, click the dropdown menu and select the Facebook page that you'd like to link to HubSpot Ads, then click Continue.

  • Next, set up the form that will appear when visitors click your ad:
    • In the Info Form, select which fields will appear on your form. By default, Email and Full name will be selected. Click Show more options to select additional fields. 
    • Enter a page URL in the Website Link field to link visitors to your website once they've submitted your form. 
    • Enter a page URL to your privacy policy in the Link URL field. This is a required field, and your link will be included with Facebook's default privacy disclaimer. 
  • You can review a preview of your form on the right-hand side of the dialog box. Once you've set up your form, click Next

  • Set the headline, text, image, and call-to-action for your ad in the Ad Creative section. You can see a preview of your ad on the right-hand side. 

  • Scroll down to the Audience section to determine which visitors you'd like to target your ad to. Click the radio button next to a previously created audience or click Create new audience to set up a new target audience. If you're not sure who to target, creating a re-marketing audience can be a great place to start (see below).

  • Next, scroll down to set your budget, duration, and payment options: 
    • Set your daily average budget. Please note that the actual amount spent daily may vary, as determined by Facebook based on the opportunities for results each day. A minimum of $5.00 is recommended. Review the Estimated People Reached section to see how many people you can expect to reach based on your selected audience and budget. 
    • Set a duration for your ad. Use the 7 / 14 / 28 days buttons to quickly set a duration of one, two, or three weeks, or click the Run this ad until date picker to set a custom duration. 
    • Review the total price of your ad at the bottom of the Budget and Duration section.
    • Under Payment, select the currency in which you'd like to be charged. Your budget and total price will be updated to reflect changes made to the currency. 

  • Once you've set up your form, click Promote to begin showing it to your target audience. 

Analyze your lead ads

HubSpot will automatically import new leads generated by your lead ads and update your contacts with the data from lead ads submissions. If you have a Marketing BasicProfessional, or Enterprise account, you can build new smart lists for just lead ad conversions to ensure quick follow-up and workflows based on leads. 

 You can also see how your lead ads are doing from within your HubSpot account. 

  • In your HubSpot Marketing account, navigate to ContentAds.
  • Under the Campaigns tab, you'll see the status of each of your ads, along with the spend amount, the number of contacts generated and the spend amount.

  • Click the name of an ad to see more data. 
    • At the top of the page, you'll see an overview of your ad's performance. 
    • The Run length report will show you the status and set duration of your ad.

    • The Placement report will give you a breakdown of the devices used to view your ad. You can see the percentages and hover over to see the device type and exact number of visitors reached on each device.

If you have HubSpot's ads add-on, you can see additional reporting for all of your ads campaigns. Learn more about using the ads dashboard to analyze your ads campaigns here.

Set up a re-marketing audience (free ads tool)

In the ads tool, you can create a re-marketing audience, which allows you to target your ads to people who have visited your website in the past. 

Setting up a re-marketing audience looks a bit different depending on if you're using the free ads tool or the ads add-on. To set up your re-marketing audience using the free ads tool: 

  • In your Marketing account, navigate to Content > Ads:
  • Click the Audiences tab. 
  • Click Get started under Create a re-marketing audience.  

  • Check the Add pixel box. This will allow HubSpot to automatically add Facebook's pixel to your HubSpot tracking code on all HubSpot pages and any external pages where it has been added.
  • Review Facebook's Terms of Service, then ensure that the I agree to Facebook's terms of service box is checked.
  • Click Create audience.  

You'll then be brought back to your ads Audiences tab. Once your site receives 200 new visits, this audience will be available for selection in the Audiences section when creating your lead ads.     

Set up a re-marketing audience (ads add-on)

With HubSpot's ads add-on, you have more customization options when setting up your re-marketing audience, such as choosing one of your marketing lists as your audience.

  • In your HubSpot Marketing account, navigate to Content > Ads.
  • Click the Audiences tab, then click Create audience in the upper right-hand corner.
  • In the sidebar menu that appears, you can select Website traffic audience and then follow the steps above for free ads users to set up your re-marketing audience.
  • You can also click Contact list audience and then select a list to target your ads to. Please note that targeting your ads to contacts in your marketing lists is a functionality of the ads add-on only.

  • Your custom audience will include anyone who has visited your website in the last 60 days and will be updated once per day. Once your site receives 200 new visits, the audience will be available to use.

Please note: if you're targeting your ads to contacts in one of your marketing lists, your list must have at least 20 members, and you can sync up to 25 of your lists with this tool. To get the most out of your ad spending, use a list with at least 1,000 members.

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