Last updated: April 27, 2021
|Marketing Hub Starter, Professional, Enterprise|
In HubSpot, you store and manage information about your potential customers in contact records. However, you may not need to market to all of them.
If so, you can request for marketing contacts and pay for only the contacts you want to market to.
Please note: even if your HubSpot account has a Marketing Hub subscription, you may not have access to marketing contacts. You can reach out to your Customer Success Manager to get access.
By setting certain contacts as marketing and others as non-marketing, you can control the number of contacts that adds to your contact tier and the contacts your HubSpot account can and cannot market to. Learn how to view the number of marketing contacts in your current contact tier.
HubSpot marketing tools will work with marketing contacts only. Keep track of your marketing contacts using the marketing contact default properties.
Once a contact is deemed as a marketing contact, they cannot be set as non-marketing in the same period. Learn how to preemptively set contacts as non-marketing for the next renewal period.
Marketing tools in your HubSpot account can only work with marketing contacts.
Please note: other types of emails can still reach your non-marketing contacts, including sales one-to-one emails, chat transcript emails from conversations, registration emails, ticket kickback emails, transactional emails, and customer feedback surveys.
When creating contact list audiences for your ads, you may notice not all contacts will be sent to the ad network. You can see the number of contacts for each reason, including the number of contacts that are non-marketing.
You can identify the non-marketing contacts in your list (e.g., sort by the Marketing contact status property) and set them as marketing. If the contact list audience is already created, any contacts that are updated as marketing will automatically be synced to your ads network. These contacts will count towards your billable contact tier limit in the current period.
If you have permissions to update marketing contact status, you can update a non-marketing contact to a marketing contact anytime. These newly set marketing contacts will count towards your billable contact tier limit, going forwards in the current period.
Please note: once a contact is set as marketing, there is no way to turn a contact back to non-marketing before the next update date. You can only preemptively set them as non-marketing in the wizard and the non-marketing contact status will be applied at the next update date.
To set contacts as marketing contacts:
If you have access to the workflows tool, you can automatically set contacts as marketing based on their property values.
When you create a form, you can choose to automatically set contacts who submit the form as marketing by toggling on the Set contacts created as marketing contacts switch. Once turned on, any contact that submits the form, including existing contacts, will be set as marketing. This setting is turned on by default for all forms, but you can update the setting for each individual form.
Contacts can be created by different HubSpot tools, such as forms and chatflows. These tools have a default marketing contact status for the contacts they create. Learn the default marketing contact status for these lead capture tools and how to update the default marketing contact statuses for some of them. For contacts created by integrations, you can configure their default marketing contact status.
Learn how to set your contacts as non-marketing. You will no longer be able to use marketing tools with these contacts, but they will not count towards your billable contact tier limit.
Learn how to manage the number of contacts that count towards your contact tier and can work with your email marketing and ad targeting tools in HubSpot.
Frequently asked questions about marketing contacts