Exploring your HubSpot CRM Free account

Last updated: February 1, 2018

Available For:

Marketing: Free, Starter, Basic, Pro, Enterprise
Sales: Free, Starter, Professional

HubSpot CRM Free is a place for you to store information on the people and companies you interact with and track your outreach efforts. It consists of free marketing tools and sales tools and is comprised of three main databases: contacts, companies, and deals. In addition to these main record types, the CRM also includes your sales and marketing dashboards, tasks, marketing conversion tools, sales tools, and customizable CRM account settings. This article covers: 



The marketing and sales dashboards

Your marketing and sales dashboards give you an overview of your current processes and productivity. If you're using HubSpot's free marketing tools, you'll have a marketing dashboard. Users of HubSpot's free sales tools and Sales Starter users will have access to the sales dashboard, while Sales Professional users have access to an additional Sales Professional dashboard.

You can use the dropdown menus at the top of your marketing dashboard to filter by date range, and you can use the dropdown menus at the top of your sales dashboard to filter by date range, HubSpot owners, teams, and deal pipelines. 

Click here to learn more about the default reports included on your marketing dashboard. Learn more about the default reports included on your sales dashboard here.

Contacts, companies, and deals

Contacts, companies, and deals are the three core object records in your HubSpot account. Each of these object types can be associated with one another and has a unique set of customizable properties. When adding data to the CRM, you'll store it on the object that's most specifically associated with the action or information. Please note that deals are only included in HubSpot's free sales tools. HubSpot's free marketing tools include contacts and companies.


The contacts database is at the heart of the CRM. Click Contacts in the main navigation menu to see a list view of all of your contacts. You can switch between saved filters by clicking All saved filters in the top left. You can also customize which columns appear in the table by clicking the Customize dropdown menu and selecting Edit columns.

Click Preview next to a contact's name to get a quick view of their information or click the contact's name to view their record. You'll learn how to create contacts and create saved filters later in this guide.


Using companies, you can group your contacts together contextually and store information about their associated organization. Navigate to Companies or Contacts > Companies to see a list of your company records. Similarly to contacts, you'll be presented with a table view of the companies in your database, which can be customized to display different company properties or filtered to restrict which companies appear. 

From here, you can click Preview next to a company's name to get a quick glance at their information or click the name to view the more detailed company record. 

By default, HubSpot will automatically associate companies and contacts based on email domain and company domain name. Associated contacts will appear on the associated company's record and vice versa. This setting can be disabled in Settings under the Companies section after clicking Contacts & Companies. You can also manually associate companies and contacts. When you associate a contact with a company, that contact's engagements (emails, meetings, and logged activities) will carry over to the associated company's timeline. 

Deals (HubSpot's free sales tools only)

With deals, you can create custom pipelines and deal stages to track opportunities throughout the sales process. Click Deals in the main navigation bar to see your deal pipelines. You have two view options on the deals dashboard:

  • Table: this shows a list of your deals. You can customize which deal properties are displayed as columns in the table.

  • Board: this shows your deals in columns based on their deal stage and gives you a visual representation of your pipeline. You can drag and drop deals to move them to a new stage. Here you can see the number of individual deals as well as the total amount in each stage of the pipeline.

You can manually associate contacts and companies with deals. All emails, calls, notes, tasks, scheduled meetings, and logged activities on the associated contact and company records will appear on the deal timeline. For more information, check out this article.

You'll learn more about setting up your deal pipelines and using deals later in this guide. 

Tasks (HubSpot's free sales tools only)

Tasks keep you on top of your sales process. Your task dashboard shows you a list of upcoming tasks. You can filter your tasks based on owner, due date, status, or description. To create a new task, click Create a task or click on the name of an existing task to edit the details or associate it with a contact, company, or deal.

You have two view options on the tasks dashboard:

  • Table: this shows a list of your tasks. You can check the box next to a task to complete it or click the name of the task to edit it.
  • Board: this shows your tasks in columns based on their status and gives you a visual representation of your tasks. You can drag and drop tasks to move them to a new status. 

Learn more about creating tasks here.

CRM settings

You can customize your HubSpot CRM account for your organization. To access your settings, click your photo or avatar in the top right-hand corner, then click Settings

The following sections will appear in the left sidebar menu: 

  • Account Defaults: customize your HubSpot CRM account's name, language, date and number format, time zone, and currency. You can also choose to enable or disable lead revisit notifications.
  • Contacts & Companies: edit the properties specific to your contact and company records and set default properties which appear in the About section of company records. Additionally, you can toggle on/off the following settings: 
  • Import & Export: view an audit of your exported contacts, companies, and deals. Learn more about importing here.
  • Install Code & Tracking: access the HubSpot tracking code and customize your tracking options. 
  • Integrations: connect your email inbox and install the HubSpot Sales extension under Integrations > Email Integrations. You can also browse other software platforms that integrate with HubSpot under Integrations > Browse Integrations
  • Marketing: control settings for your Facebook ads, collected forms, domains, and email service provider. 
  • Properties: create, delete, and edit properties for your contact, company, and deal records. 
  • Sales: customize settings for your sales tools and BCC and forwarding addresses. Under Sales > Dealsedit the properties specific to the deals object in the CRM and set default properties which appear in the About section of deal records. Choose whether or not you'd like the creation or closing of a deal to change the lifecycle stage of associated contacts and companies. This is also where you can set up your deal pipelines and stages.
  • Users & Teams: add, edit, and remove users. Learn more here.
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