In your knowledge base, you can create articles that answer questions visitors may have about your business. You can organize these articles into categories and subcategories, as well as tag them with relevant search terms.
In your HubSpot account, navigate to Service > Knowledge Base.
In the upper right, click Create article.
In the article editor, enter a title and subtitle, then write the body of the article.
To customize the article's settings, click the Settings tab at the top of the article editor, then edit the settings:
By default, the article's URL will end in a URL slug of its title. To customize this URL slug, enter a new URL slug in the URL field. To edit the root URL for all knowledge base articles, click Edit the root URL in settings.
To add a tag to the article, click the Tags dropdown menu and select a tag, or type a new tag, then click + Add "[name of your new tag]" tag. Adding tags to an article will widen the search results it appears in.
To add a meta description to the article, enter a description in the Meta description field. This description will appear in search results below the page title.
To change the visibility of the article, select an option in the Control audience access section:
Select Public to make the page's content available to any visitor.
Select Private - Single sign on (SSO) required to require visitors to log in with your SSO provider. This option is only available if SSO has been set up for the domain where your knowledge base is hosted. Learn more about setting up SSO for your content.