Back up CRM data

If you're a Super Admin, you can create a backup of your CRM data to store in a file outside of HubSpot. CRM data backups include all records and property values for the following objects: contacts, companies, deals, tickets, custom objects, products, calls, conversations, and tasks. Associations and activity data are not included in a data backup.

Please note: if you have properties that store sensitive data, sensitive values are included in the CRM data backup. For this reason, ensure you store your backup file in a secure location.

The number of times you can back up your data depends on your subscription:

• Starter and Professional accounts: once per week.
• Enterprise accounts: once every 24 hours.

Create a backup

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, under Data management, navigate to Backup.
• Click Create backup.

• In the dialog box, click Create to confirm.

Please note: any changes to records/properties made while the backup is processing may not be reflected in the exported data (e.g., a large backup that takes one day may not reflect changes made that day).

• You'll receive a notification when the backup is complete. In the notification or backup settings, click the download link to download the backup file. The file will be available for download for up to 14 days.

The downloaded .zip file will contain CSV files for each object. If an object has no records, there will be no file included in the backup.

Restore data from a backup

If you've backed up your CRM data, you can restore property data from a backup. With an automated restore (BETA), you can restore from your backup settings by selecting specific properties to restore for each object. If needed, you can manually restore by importing a previously downloaded backup file.

Automatically restore data (BETA)

If your account has access to the Restore from Data Backup beta, you can use a recent backup as a reference to automatically restore property values. This option will be available within 14 days of downloading a backup.

The automated restore will only restore property values, so if you want to restore deleted records, you'll need to import or use the recycling bin. Only one restore can be completed at a time and two-factor re-authentication is required to restore data, unless you've signed in with single sign-on (SSO).

Please note: in the current stage of the beta, data for companies, contacts, deals, tickets, products, calls, and tasks can be automatically restored. This article will be updated as additional objects are available.

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, under Data management, navigate to Backup.
• Navigate to the Restore data tab.
• Click Choose data to restore.

• In the right panel, select an object to restore. At this time, companies, contacts, deals, tickets, products, calls, and tasks are supported.
• Select the properties you want to restore. The property's values at the time the backup was completed will be restored. This includes previously blank values which will be cleared.
• Click Review.

• Review the restore plan, select the checkboxes to agree that you understand restoring will change your data and cannot be undone, then click Restore data.
• You'll receive a notification of a completed import when the data is restored. This may take some time depending on the amount of data.
• Once complete, to review the data you restored, navigate to your completed imports, then click the name of the restore import (e.g., Data Restore - Deal).

A data restore will be tracked in the audit log.

Please note: if you have workflows where re-enrollment is allowed, restoring data may trigger workflows.

Manually restore data via import

To manually restore data, you can import a previous backup file into HubSpot. If records were deleted or property values were updated after the backup, importing the backup file will recreate the records and overwrite new property values, with the exception of permanently deleted contacts which will result in an error upon import.

Learn how to import records.