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Buyer checkout experience

Last updated: June 6, 2025

Available with any of the following subscriptions, except where noted:

All products and plans

When a buyer is making a purchase through an invoice, payment link, or quote, they’ll be brought to a checkout page that includes a summary of their order, including any applied discounts. If the purchase includes recurring line items, the order summary will show when HubSpot will charge their credit card or withdraw money from their account for each recurring payment. This checkout experience applies to both HubSpot payments and Stripe payment processing.

This article describes what happens when a buyer uses an invoice, payment link, or quote to make a purchase. You can also test the buyer experience yourself by testing a payment link before you share it. Learn more about what happens in HubSpot when a buyer makes a successful payment.

Please note:
  • The checkout page should only be used for online payment transactions, and doesn't support the collection of sensitive payment information from your customers orally or by phone.
  • HubSpot accounts using HubSpot payments have Google reCAPTCHA turned on by default. If your customers don't wish to use Google reCAPTCHA, it's advised that they don’t submit payments at checkout.
  • HubSpot accounts using Stripe as a payment processor can choose to disable Google reCAPTCHA on the buyer checkout page.

Review order summary

On the checkout page, the buyer can review a summary of their order, including the line items, any discounts, the total amount owed, and any more terms included in the checkout description.

If the buyer is checking out using a payment link that allows them to set their own price, select product quantities, or add optional products, they can do so in the order summary section.

A GIF showing a customer adjusting product quantity and reviewing their order summary on a HubSpot checkout page.

Contact and payment information

Next to the order summary, buyers can enter their contact information along with payment method information.

By default, HubSpot will automatically fill in the email address and name fields for shipping and billing information when the customer is a known contact checking out through an invoice or quote. You can turn this off in your payment settings.

An example of a HubSpot checkout page showing the order summary and fields for contact and payment information.

Depending on how the invoice, payment link, or quote is configured, buyers will have several choices for paying. For all payment methods, the buyer must fill out any needed fields before they can submit payment.

  • Credit/debit card: when paying using a credit card, the buyer should fill in the Payment info form fields, then click Pay [$ amount].
  • Apple/Google Pay: when paying using Apple or Google Pay, the buyer will be redirected to these services to choose their payment method and complete the transaction when they click Pay [$ amount].

Please note:


  • Bank debit: if paying using bank debit, depending on the bank debit method chosen, the buyer can fill out their bank information, then click Pay [$ amount] or Review payment details.

If the setting to store a customer's payment method has been turned on:

Checkout page section where clicking the 'Pay' button also signifies agreement to save payment information for future use.

Example of a checkbox on the checkout page for a buyer to agree to save their payment method for future purchases.

Payment completion

After the payment is complete, an order summary will appear on the buyer's screen. If you collected a payment from a scheduling page, a confirmation message will appear letting the contact know that their payment was submitted and the meeting was scheduled.

A confirmation message displayed on-screen after a successful payment, showing an order summary and a 'Payment successful' notification.

  • An invoice will be created in your account and they'll receive a copy of the receipt in their inbox. The invoice isn't sent to the customer automatically. If you'd like to send the invoice, follow these steps.
  • If the receipt is for a subscription, and the setting to allow buyers to cancel subscriptions has been turned on, the receipt will contain a Cancel subscription button.

An email receipt for a subscription purchase, with the 'Cancel subscription' button highlighted.

For recurring payments, the buyer will be charged every billing cycle as per the terms set on the quote or payment link, an invoice will be created for each recurring payment, and they will receive an email receipt each time they are charged. If you have the Upcoming payment reminder setting turned on in your account, they will also be notified of their next payment 14 days before the payment is due. 

Example of an upcoming payment reminder email, notifying the customer about their next recurring charge.

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