Use the Social Inbox to manage your social media engagements with your audience. Someone on your team should spend a few minutes every day examining new interactions, conversations, followers, and stream matches.
Follow the instructions below to learn more about using Social Inbox.
Navigate to Social Inbox
From your HubSpot Dashboard, navigate to Social > Inbox.
Choose the information you would like to display
Social Inbox can be customized to show various types of engagement from your connected social media accounts. This tool makes it easy to manage multiple social media accounts at once, and can be customized by any of your users to only display the information that he or she needs.
Filtering by account
By default, Social Inbox will include the available engagement info from each of your connected social media accounts. Additionally, you can filter to only show data from a particular account, by clicking the All accounts dropdown filter and selecting an account. Please note that the information available in Social Inbox varies for each social site.
Identify interaction generating content
Interactions are any "click-like" engagements with your content that has been published via HubSpot. Examples include retweets, favorites, likes, and +1s. Social inbox will only show interactions that can be associated with a user.
You can click the engagement type filter and choose Interactions to show only interactions.
You will want to devote a few minutes each day to reviewing any interactions that your shared content has generated. If a particular post has created some buzz and received interactions from you audience, you may want to publish more similar content, engage in a conversation with your audience, or schedule that post again for a later date. To schedule that post again click the schedule again link.
When you expand any interaction you can view information about the users interacting with your post by clicking View Bio. You will learn more about reading a user's bio in the new followers section of this tutorial.
You can reply to any conversation directly from within HubSpot by expanding that conversation and filling in a response. You will want to take a few minutes each day to respond to conversations. Additionally, you can set up social monitoring to send you notifications when social media users are engaging in a conversation that you would like to join.
When you expand a follower's bio, you will see whether the user is a lead or customer in your database. Click the Lead or Customer button to view that user's HubSpot contact profile. In addition to viewing their profile, you can view the lists that he or she is a member of, the number of interactions that the user has had with your accounts, and the stream matches he or she meets.
You can choose to follow a new follower back as any of your connected Twitter accounts by selected Follow back.
The bio can also help you prioritize which members of your audience you should be interacting with by gauging their clout on social media. For example, you may choose to reply or interact with a user that has a high number of followers.
Check for any stream matches
Stream matches include any matches to your social monitoring streams. Social streams can help you identify conversations on Twitter that are relevant to your business. If a tweet meets the criteria of one of your streams, you may consider engaging with the creator of that tweet.
In order to have a stream show up in Social Inbox, you need to check Social Inbox when creating the stream. You will learn more about creating streams in a later article in this guide.
Engagement type legend
The information that can be gathered by Social Inbox is dependent upon the API limitations of the various social media sites. Certain sites allow more information to be gathered than others. Below is a legend that explains which types of engagement are available for each social account.
|Account||Interactions||Conversations||New Followers||Stream Matches|
|Facebook personal account|
|LinkedIn personal account|
|LinkedIn Company page|
|LinkedIn Group page|
|LinkedIn Showcase page|
|Google+ personal account|