Create and monitor your Facebook streams (BETA)

Last updated: November 15, 2023

Available with any of the following subscriptions, except where noted:

Use Facebook streams to monitor @mentions of your Facebook company pages on Facebook and display them in your social monitoring tool. You can use this data to understand how users feel about your brand and reply to any @mentions.

Before you get started

Before getting started with Facebook streams, please note the following:

To create a Facebook stream in HubSpot, you must have a connected Facebook account.
It can take up to 5 minutes for your Facebook stream to update with new activity.

Create a new Facebook stream

To create a new Facebook stream:

In your HubSpot account, navigate to Marketing > Social.
At the top, click the Monitor tab.
In the left sidebar menu, under Facebook Streams, click Create stream.
Set up your new Facebook stream:
- Stream name: enter a name for your Facebook stream.
- Create post streams of: select Mentions to create a stream based on @mentions of your Facebook company page in a Facebook post or comment.
- Select account: select the connected Facebook company page to monitor.
- Email notification frequency: select the daily email notification frequency for @mentions of the specified account.
  - Click the Email notification frequency dropdown menu. Then, select None, 8:00 AM, or 8:00 AM & 4:00 PM.
  - Click the Notify users dropdown menu. Then, select a user from your HubSpot account.
After setting up your Facebook stream, click Save.

Monitor and reply to your Facebook streams

After creating your Facebook stream, you can keep track of @mentions of your Facebook company page. When a user @mentions your page on your post, or on the user's post, this will display in HubSpot. There are certain cases where the @mention may not display:

Generally, @mentions on third-party posts will not display. For example, if a user @mentions you on a different user's post, this is usually not expected to display in HubSpot.
@mentions on reels with music will not display due to copyright limitations.

To monitor and reply @mentions in your Facebook stream:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitor tab.
In the left sidebar menu, navigate to a Facebook stream.
Review your Facebook @mentions in the table below:
- Account: the user that has @mentioned your Facebook company page in a post or comment. The user's profile pictures and name will not display due to API limitations, only the username will be displayed.
- Post: the post or comment containing the @mention of your Facebook company page.
- Likes: the number of likes that the post or comment has.
- Date: the date that the @mention was published.
To search for a specific post or comment, in the Search field, enter your search keyword. Then, press Enter.

To like an @mention, below the post, click the socialHeart like icon. This will like the comment ir post in Facebook.

To reply to an @mention:
- Below the post, click the reply reply icon.
- In the right panel, click into the text box below the mention and enter your reply.
- Then, click Reply.
To view an @mention directly on Facebook:
- Below the post, click the reply reply icon.
- In the right panel, at the top, click View post on Facebook.

Edit or delete your Facebook streams

To edit or delete your Facebook streams:

In your HubSpot account, navigate to Marketing > Social.
Click the Monitor tab.
In the left sidebar menu, navigate to a Facebook stream.
To edit your Facebook stream:
- At the top right, click Edit.
- In the right panel, edit your stream options.
- After editing your Facebook stream, in the bottom left, click Save.
To delete your Facebook stream:

- At the top right, click Edit.
- At the bottom right, click Delete stream.
- In the dialog box, click Delete.

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