BetaRemove unused assets from your account with account cleanup

Identify opportunities to tidy up and declutter your HubSpot account with account cleanup. Use automated tools to clean up unused assets and keep your account organized. You can clean up unused assets such as marketing emails, posts, pages, and segments.

When cleanup automation is turned on, eligible assets will automatically be archived or deleted, depending on the tool. Automation will run once a month on the first of the month, automatically tidying up anything that became eligible within the last month.

If you're a Super Admin, learn how to opt your account into the beta.

Understand criteria for asset cleanup

Before you set up automatic cleanup of unused assets, understand the criteria for each asset and the action that will be taken once you turn the settings on. In order for an asset to be cleaned up, all of the criteria must be met. 

Turn on automatic cleanup of unused assets 

In the Monthly marketing asset cleanup section, you can view a preview of how many assets are eligible for cleanup and then set up automatic cleanup of those unused assets. You can also customize the cleanup criteria to fit your needs. Once you turn on the settings, it will remain on until you edit it.

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, click Account Cleanup.
3. In the Monthly marketing asset cleanup section, click Review or Set up for the asset you want to clean up.
4. In the right panel, to adjust the length of time that's passed since the asset was edited, click the Archive/Delete [assets] older than dropdown menu. You can change the criteria to consider assets that were last edited three months ago to three years ago.
   
   
   
5. Once you have reviewed the assets and want to schedule a cleanup, click Cleanup and automate. The monthly asset cleanup will be scheduled, and you'll get a notification after cleanups. There will be an On label next to the asset.

Edit automatic cleanup of unused assets 

After you've set up automatic cleanup of unused assets, you can adjust the criteria or turn the setting off.

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, click Account Cleanup.
3. In the Monthly marketing asset cleanup section, click Edit for the asset you want to edit.
4. In the right panel, to turn off the monthly cleanup, toggle the Monthly cleanup switch off. If you turn the setting off, there will be an Off label next to the asset.
   
   • To adjust the length of time that's passed since the asset was edited, click the Archive/Delete [assets] older than dropdown menu. You can change the criteria to consider assets that were last edited three months ago to three years ago.
   • Click Save.

Review cleaned up assets 

After you've set up automatic cleanup of unused assets, you can review which assets were cleaned up.

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, click Account Cleanup.
3. In the Monthly marketing asset cleanup section, under each asset, you can view a total count of how many assets have been cleaned up. Click View to review a full list.
   
   
   
4.  A new window will open on the Manage tab for that asset showing assets that were recently archived or deleted (depending on the criteria) so you can organize or restore the asset.