Social

Analyze social reports

Last updated: April 17, 2019

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

After publishing social posts through HubSpot and engaging with your social followers, you can view and analyze reports on how well your social media efforts are performing.

Please note: social posts do not need to be published through HubSpot to appear in the social reports. When you connect a social media account to HubSpot, the last 60 days of social post data will be pulled in automatically.

Filter your reports by account, time period, or campaign

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Reports tab. Here, you'll see reports with a performance overview of all your connected social media accounts, broken down by social network.
  • In the top left, use the filters to filter your reports by:
    • Network: filter by social network.
    • Time period: filter by this week, this month, the last 30 days, last month, the last 3 months, or a custom time period.

      Please note: report data is based on social post publish dates. For example, if the selected time period is Last 30 days, social posts published more than 30 days ago will not factor into the reports, even if the posts are still receiving clicks and interactions. The reports will display data for social posts published within the last 30 days, compared with the social posts published in the previous 30 day period.

    • Campaign: filter by the campaign your social posts are associated with.

Audience

The Audience report shows your current number of followers, compared to the number you had in the previous time period, for each of your connected social accounts. The Facebook Page audience number shows your current number of page likes, not followers.

 

Published Posts

The Published Posts report shows the number of social posts that were published across your social accounts within the selected time period. This also includes posts that were published to your connected social accounts outside of HubSpot.

 

Interactions

The Interactions report shows the number of likes, reactions (Facebook), and comments on your social posts published anywhere on your connected accounts. This also includes posts that were published to your connected social accounts outside of HubSpot. Twitter retweets are excluded in this report, but are included in the Shares report.

 

Clicks

The Clicks report shows the number of clicks on social posts published through HubSpot. Instagram and YouTube posts cannot be published through HubSpot, so clicks on such posts are not included.

Please note: HubSpot can only track clicks for social posts published through HubSpot, as these posts use shortened link URLs to track clicks.

 

Shares

The Shares report shows the number of published social posts that were shared, including Twitter retweets. This also includes posts that were published to your connected accounts outside of HubSpot. LinkedIn personal profile shares and Instagram shares won't be included, as these networks do not provide share data.

 

Impressions

The Impressions report shows the number of views that social posts on your LinkedIn, Facebook, and Instagram company pages received. This also includes posts that were published to your connected accounts outside of HubSpot. An impression is defined as the first time a unique viewer sees your post.

Please note: because Twitter's API does not provide data relating to impressions, Twitter data is not included in this report.

 

Sessions

The Sessions report shows the number of web sessions on your site (HubSpot-hosted web pages, or web pages that have your HubSpot tracking code installed) that took place within the selected time period that were driven from social media. Social posts that drove these sessions could have been published at any time, and from any social source.

For example, if a third party publishes a Twitter post containing a link to your site, any clicks on that link will result in web sessions which will appear in the Sessions report.

 

Contacts

The Contacts report shows the number of new contacts created in HubSpot as a result of web sessions driven from social media within the selected time period.