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HubSpot's change sources in property history

Last updated: January 29, 2024

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Within HubSpot, you can view a record's property history to see how its value has been updated over time. Next to each dated change, you'll see a change source. This indicates which tool or process affected the change. The change sources include:

  • Activities: the property was updated by activity rollup property processing.
  • Analytics: the property was updated based on web analytics/visits/traffic information or if the identify a visitor function of the tracking code API is implemented somewhere on the user's website.
  • API: the property was updated because a user employed an API to send new information to HubSpot.
  • Automation Platform: the property was updated by an action in a company-baseddeal-basedticket-based or quote-based workflow.
  • Background Task: the property was updated because a change that caused a backend task to trigger. For example, if you used a workflow to update a contact's Lifecycle Stage and the change to the contact's Lifecycle Stage then triggered an update to the contact's HubSpot Score based on lead scoring rules you've set up. The merging of two contact property's options will also trigger a background task so all related contacts are updated with the new merged-into value.
  • Bulk Edit: the property was updated by a user using the Create or update a group of contacts API endpoint to update/create contacts. This could be the result of a manual update or an integration.
  • BCC_to_CRM: the property was updated by an interaction with HubSpot Sales or logging an externally sent email into your HubSpot CRM.
  • Companies: the property was updated by a change to the associated company record.
  • Contacts: the property was updated by an edit through the contacts dashboard.
  • Conversations: the property was updated by the conversations inbox.
  • CRM Setting: the property was updated by the HubSpot CRM automatically. For example, if the lifecycle stage sync setting is turned on and a contact's Lifeycle Stage changes when it is associated with a company.
  • CRM UI: the property was updated by a manual update to the record in HubSpot.
  • CRM UI Bulk Action: the property was updated by a manual bulk edit within HubSpot.
  • Deals: the property was updated by a change to the associated deal record.
  • Email: the property was updated by a contact's email activity (e.g. clicks on an email message). Also, when a contact's email address changes, their other email information properties will be changed as well with the change source of Email. More information on these changes can be found here
  • Email address: the property was updated manually by the user whose email address is stated here.
  • EMAIL_INTEGRATION: the property was updated by a connected sales email.
  • Engagements: the property was updated by an interaction with the record. This change source applies to specific properties that rely on interactions with the record, such as Notes, Last Updated, or Last Contacted
  • Forms: the property was updated by a submission on a HubSpot form or through the HubSpot Forms API.
  • Forward_to_CRM: the property was updated by the logging of a contact's email response to your original, externally sent email (e.g., Gmail) into your HubSpot CRM.
  • From via merge: the property was updated by the merging of two contacts. This change can also be triggered when an email is forwarded from one known contact to another and any related submissions occurred with a known email address.
  • HubSpot AI: the property was updated when HubSpot's AI scanned email content for contact information or performed automatic calculations. This happens when the Automatically capture contact details from emails with HubSpot AI setting is turned on in your account, when HubSpot tools such as predictive lead scoring determine probabilities (Marketing Hub or Sales Hub Enterprise only), and when you set rules to fix formatting issues (Operations Hub Professional or Enterprise only).
  • HubSpot Calculation: the property was updated when HubSpot calculates a new value. This change source applies to specific properties, such as Last Modified Date, for which HubSpot does not keep a history of incremental changes.
  • HubSpot Processing: the property was changed by internal HubSpot processing or cleanup actions, for example, when the marketing contact status property updates from marketing to non-marketing.
  • Import: the property was updated by an import.
  • Integration: the property was updated by an external integration. 
  • Meetings: the property was updated by the HubSpot meetings tool.
  • Migration: the property was updated by a HubSpot internal job.
  • Mobile iOS: the property was updated by a change in the iOS mobile app. 
  • Quotes: the property was updated by a change made in the quote editor.
  • Scoring: the property was updated due to score property criteria.
  • Social: the property was updated by an engagement captured in the social tool.
  • Salesforce: the property was updated by a change made to the record in Salesforce, which then synced to HubSpot.
  • Sales: the property was changed by a completed action within the HubSpot CRM platform.
  • Sales extension: the property was updated using contact profiles in Gmail
  • Workflow: the property was updated by a workflow.
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