Connected Email

Send and reply to one-to-one emails

Last updated: March 4, 2020

You can send an email to individual contacts in HubSpot from the contact record or from the associated company, deal, or ticket record. You can also reply to emails in HubSpot from the record timeline.

Please note: a connected inbox is required to send emails through the CRM. Learn how to connect your inbox

Send one-to-one emails


  • Click Send.

Reply to one-to-one emails

  • In you HubSpot account, navigate to your contacts, companies, deals, or tickets.
  • Click the name of a record.
  • Locate the email on the record timeline and click Reply. If the thread includes another member of your team, click Reply all to reply to both.

Please note: if the email is from your team member to the contact, clicking Reply will send the email only to your team member, and not the contact.

  • To send the email to a specific email address, in the To field, click the name, then select another email address. 
  • To send from another one of your user's connected email addresses, in the From field, click your email address then select another connected email address to send from. The name in the From field is the user name set in your Profile & Preferences settings.
  • Compose and format your reply, then click Send.

Validate your contact's lawful basis to communicate

When your GDPR setting is enabled, the contact's lawful basis to communicate must be validated before you can send them a one-to-one email through HubSpot. You can do this by adding a subscription or giving a one-time legal basis.

Please notesince GDPR took effect on May 25th, 2018, if a contact has globally opted out of email, a user needs to give the contact a one-time lawful basis to communicate before sending them a one-to-one email from the CRM, even if the GDPR functionality is not enabled in the account they are sending from.

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the record. 
  • In the left panel, click the Email email icon.
  • In the pop-up box, validate the contact's lawful basis to communicate:
    • Add subscription: click to set a subscription type. This gives you a lawful basis to communicate and allows you to add the One to one subscription for the contact so you can send them one-to-one emails from the CRM going forwards.
    • Please note: the Add subscription option will not be available if the contact has opted out of all email communication. In these cases, you can only give them a one-time legal basis and for only transactional, non-commercial emails.
    • Give one-time legal basis: click to assign a lawful basis and explain why you are allowed to communicate with the contact so you can send them the email. This option is helpful when you only need to communicate with this contact once, like when you are emailing them a contract or an invoice. email-contact-with-unsubscribe