You must have Google Chrome running on your computer with the HubSpot Sales extension enabled or the HubSpot Sales for Windows Outlook tray app in order to receive real-time notifications. Here is an example of each type of real-time notification that is sent by HubSpot Sales:
An opened email
A clicked link
A HubSpot website visit
Viewing your activity feed
All of your notifications can also be found in your activity feed. You can access your activity feed by clicking on the extension in Google Chrome. You can also access your feed using HubSpot's free sales tools or from your HubSpot Sales Hub account by clicking Sales Tools > Activity Feed.
Your activity is categorized into the following feeds:
- All activities: see all recent engagement.
- Highlights (Sales Professional Hub only): see recent engagement by your hottest leads.
- Email activity: see all recent email opens or clicks.
- Lead activity: see your new lead assignments, form submissions, documents viewed, prospect website visits, and meetings booked.
Please note: at this time, it is not possible to restore deleted notifications in your activity feed.
Determining open locations
Open locations are based on the IP address associated with the open. The location given for a particular open can vary due to the nature of internet service providers (ISP) and IP addresses.
Network and security software
Each ISP can result in varying levels of IP location accuracy, whether on your
- Company network
- Home network
- Mobile network
The recipient's email security software can also have an impact on open locations. When an email is scanned for malicious material, the message content is loaded by a server which may be located in various cities around the world.
Please note: if HubSpot detects multiple IP address locations for one email tracker event (this can happen since HubSpot gets these events from a couple different sources) and they all don't match, HubSpot opts to show no location in your activity feed for an "email open" event instead of an erroneous one.
Why does the open location seem inaccurate?
The location your email was opened in that's displayed in your activity feed is based on the IP address of the person opening it. There are a number of reasons that the location might seem strange, primarily related to the nature of IP addresses.For example, if you send an email to someone in New York and it's listed as opened in California, it might be that:
- The person is temporarily in California.
- The person has forwarded the email to someone in California.
- The person is using technology that changes their IP address to a different location (e.g., VPN, dial up internet, internet proxy).
- Their internet provider makes the request look like it's from California even though it's from New York.
The information used to show the location might be incorrect (IP addresses and the geographic information associated with them are constantly changing). Our database updates regularly to make sure you receive the most up-to-date information.
Receiving multiple open notifications
If you get a large number of email opens (more than you may expect) on a specific email, it may indicate that the email was forwarded or that you copied and pasted a previously sent email. These notifications may also be shown in vastly different locations in your activity feed.
This can happen when an email is forwarded. There are a lot of privacy and security issues around tracking who exactly an email is forwarded to, so HubSpot Sales defaults to telling you that the original sender opened the email again.
Additionally, multiple notifications could happen if you copied and pasted an email that you previously had sent. This would inadvertently copy the old tracking pixel which would in turn cause the same behavior as an email forward. In the future, ensure you are sending new emails from scratch instead of copying and pasting or forwarding.
Sometimes, the tracking image will be loaded multiple times from a single email open due to how the recipient views their emails. In particular, a user could be on a server which may dynamically change that user's IP address. If the image is loaded from multiple IP addresses then a notifications may indicate that your emails were being opened by multiple people. Also, some email clients like (Outlook or Apple Mail) have a preview pane as part of the inbox view, and if recipients scroll over your email in their inbox (even passively), this can trigger an email open notification.