Contacts

HubSpot's default contact properties

Last updated: September 5, 2018

An important aspect of lead intelligence is gathering and saving key information about your contacts, such as a contact's email address, or the first page seen by the contact. HubSpot has a number of default contact properties where important information about your contacts is stored. 

You can also find a list of HubSpot’s default company properties and default deal properties. For information about working with the contact properties API, refer to our developers documentation.

To view a list of HubSpot's default contact properties in your portal:

  • In your HubSpot account, navigate to Contacts > Contacts.
  • In the upper right, click the Actions dropdown menu and select Edit properties.
  • Scroll down to look at the different property groups and click the arrow next to the name of the group to expand or collapse the properties within them.

Please note: the properties in your portal may differ from the complete list below if you do not have access to the Marketing or Sales platforms.

Contact Information
Social Media Information
Email Information
Web Analytics History
Conversion Information
HubSpot Sales Properties
Contact Calculated Information 
(reporting only)

Contact Information

  • Annual revenue - annual company revenue.
  • Associated deals - the number of deals associated with this contact.
  • Became a customer date - the date that a contact's lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.
  • Became a lead date - the date that a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.
  • Became a marketing qualified lead date - the date that a contact's lifecycle stage changed to Marketing Qualified Lead. This is automatically set by HubSpot for each contact.
  • Became a sales qualified lead date - the date that a contact's lifecycle stage changed to Sales Qualified Lead. This is automatically set by HubSpot for each contact.
  • Became a subscriber date - the date that a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.
  • Became an evangelist date - the date that a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.
  • Became an opportunity date -the date that a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.
  • Became an other lifecycle date - the date that a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.
  • City - a contact's city of residence.
  • Close date - the date that a contact became a Customer. This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.
  • Company name - the name of the contact's company.
  • Contact owner - the owner of a contact. This can be any HubSpot user or Salesforce integration user and can be set manually or via WorkflowsYou can assign additional users to a contact record by creating a custom HubSpot user field type property.
  • Contact priority (Marketing Hub Enterprise and Sales Hub Enterprise only) - a ranking system of contacts evenly assigned into four tiers. Contacts in tier one are more likely to become customers than contacts in tier four.
  • Country - the contact's country of residence. This might be set via import, form, or integration.
  • Create date - the date that a contact entered the system.
  • Days to close - the days that elapsed from when a contact was created until they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.
  • Email - a contact's primary email address.
  • Fax number - the contact's primary fax number.
  • First name - the contact's first name.
  • HubSpot score - the number that shows qualification of contacts to sales readiness. It can be set in HubSpot's Lead Scoring tool.
  • HubSpot team - the team assigned to the contact owner for the contact.
  • Industry - the company's industry.
  • IP address - the contact's IP address.
  • Job title - the contact's job title.
  • Last name - the contact's last name.
  • Likelihood to close (Marketing Hub Enterprise and Sales Hub Enterprise only) - the probability that a contact will become a customer within the next 90 days. This score is based on standard contact properties and behavior.
  • Lifecycle stage - a property used to indicate at what point the contact is within the marketing/sales process. It can be set through imports, forms, workflows, or manually on a per contact basis.
  • Message - a default property to be used for any message or comments a contact may want to leave on a form.
  • Mobile phone number - the contact's mobile phone number.
  • Number of employees - the number of company employees.
  • Owner assigned date - the most recent date that a contact owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.
  • Persona - the contact's persona.
  • Phone number - the contact's primary phone number.
  • Postal code - the contact's zip code. 
  • Salutation - the title used to address the contact. 
  • State/Region - the contact's state of residence. 
  • Street address - the contact's street address, including apartment or unit #.
  • Website URL - the contact's company website.

Social Media Information

  • Broadcast clicks - the number of clicks on published social messages. This is set automatically by HubSpot for each contact.
  • Facebook clicks - the number of clicks on links shared on Facebook. This is set by HubSpot using the contact's email address.
  • Follower count - the number of followers the contact has. This is set by HubSpot using the contact's email address.
  • Google Plus clicks - the number of clicks on links shared on Google Plus. This is set by HubSpot using the contact's email address.
  • Klout score - the contact's Klout score, a measure of Internet influence.
  • LinkedIn bio - the contact's LinkedIn bio. This is set by HubSpot using the contact's email address.
  • LinkedIn clicks - the number of clicks on links shared on LinkedIn. This is set by HubSpot using the contact's email address.
  • LinkedIn connections - the number of LinkedIn connections the contact has. This is set by HubSpot using the contact's email address.
  • Most recent social click - the date of the most recent click on a published social message. This is set automatically by HubSpot for each contact.
  • Twitter bio - the contact's Twitter bio. This is set by HubSpot using the contact's email address.
  • Twitter clicks - the number of times the contact clicked on links you shared on Twitter through HubSpot. This is set automatically by HubSpot and can be used for segmentation.
  • Twitter profile photo - the contact's Twitter profile photo. This is set by HubSpot using the contact's email address.
  • Twitter username - the contact's Twitter handle. This is set by HubSpot using the contact's email address.

Email Information

Unlike other contact properties, those under Email Information (with the exception of “Now in workflow”) are tied to the contact's current email address. If the email address changes for any reason (including contact creation and contact restoration), these properties will be updated with values for the new email address, overwriting the values for the old email address.

Please note: these properties are automatically set by HubSpot and are based on emails sent using the HubSpot Marketing platform. The default HubSpot Sales properties are listed in a separate section below. 

  • Now in workflow - indicates if the contact is currently enrolled in any workflow.
  • Email address quarantined - indicates that the current email address has been quarantined for anti-abuse reasons and any marketing email sends to it will be blocked.
  • Email confirmation status - the status of the contact's eligibility to receive email.
  • Marketing emails delivered - The number of marketing emails delivered for the current email address. This is automatically set by HubSpot.
  • Marketing emails bounced - the number of marketing emails sent from your account that hard or soft bounced. (Note: this does not include global bounces, which are bounces in any account in HubSpot's system for a permanent reason, such as an invalid recipient.)
  • Marketing emails opened - the number of marketing emails opened. Please note that this value is incremented at most once per email; if the same email is opened multiple times, this value will only increase by one.
  • Marketing emails clicked - the number of marketing emails which have had link clicks.  Please note that this value is incremented at most once per email; if the same link is clicked multiple times, or multiple links in the same email are clicked, this value will only increase by one.
  • First marketing email send date - the date of the earliest email delivery for any marketing email.
  • First marketing email open date - the date of the earliest email open for any marketing email.
  • First marketing email click date - the date of the earliest link click for any marketing email.
  • Last marketing email send date - the date of the most recent email delivery for any marketing email.
  • Last marketing email open date - the date of the most recent email open for any marketing email.
  • Last marketing email click date - the date of the most recent link click for any marketing email.
  • Last marketing email name - the name of the last marketing email sent.
  • Unsubscribed from all email - indicates that the current email address has opted out of all email from the account.
  • Opted out of email: [email type name] - indicates that the current email address has opted out from emails of the specified type.
  • Sends since last engagement - the number of marketing emails that have been sent since the last engagement (open or link click).

Web Analytics History

  • Average page views - the average number of pages the contact sees. This is automatically set by HubSpot for each contact.
  • Event Revenue (Marketing Hub Enterprise only) - event revenue can be set on a contact using HubSpot's events tool.
  • First page seen - the first page the contact saw on your website. This is automatically set by HubSpot for each contact.
  • First referring site - the first website that referred the contact to your website. This is automatically set by HubSpot for each contact.
  • First touch converting campaign - the campaign responsible for the first touch creation of this contact.
  • Last page seen - the last page the contact saw on your website. This is automatically set by HubSpot for each contact.
  • Last referring site - the last website that referred the contact to your website. This is automatically set by HubSpot for each contact. This analytics property looks at the last page viewed, so this site can be internal or external.
  • Last touch converting campaign - the campaign responsible for the last touch creation of this contact.
  • Number of event completions - the sum of all events the contact has experienced. This is automatically set by HubSpot for each contact.
  • Number of page views - the sum of all pages the contact has seen on your website. This is automatically set by HubSpot for each contact.
  • Number of visits - the sum of all visits the contact has made to your website. This is automatically set by HubSpot for each contact.
  • Original source - the first known source through which the contact found your website. Source is automatically set by HubSpot.
  • Original source drill-down 1 - additional information about the source through which the contact first found your website; view some example values. This property is automatically set by HubSpot. Formerly labeled as Original source data 1.
  • Original source drill-down 2 - additional information about the source through which the contact first found your website; view some example values. This property is automatically set by HubSpot. Formerly labeled as Original source data 2.
  • Time first seen - the time and date when the contact first interacted with your business (website visit, form submission, manual contact creation or import). This is automatically set by HubSpot for each contact.
  • Time last seen - the last time and date the contact has viewed a page on your website. This is automatically set by HubSpot for each contact.
  • Time of first visit - the first time a contact visited your website. This is automatically set by HubSpot for each contact.
  • Time of last visit - the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.

Conversion Information

  • First conversion - the first landing page and form the contact submitted on. 
  • First conversion date - the date the contact first submitted a form. 
  • IP city - the city reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • IP country - the country reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • IP country code - The state code or region code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • IP time zone - The timezone reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting. This property is used to determine a contact's time zone for the Time Zone Send email feature. 
  • Number of unique forms submitted - the number of different HubSpot forms, lead flows, and collected forms the contact has submitted.
  • Recent conversion - the last landing page and form the contact submitted.
  • Recent conversion date - the date the contact last submitted a form.

HubSpot Sales Properties

These properties will appear in your account if you have access to HubSpot's sales tools.

  • Lead status - a contact and company property that indicates where a contact or company is within a buying cycle as a lead. Learn about the difference between Lead status and Lifecycle stage.
  • Total Revenue - total dollar amount of all associated deals that have been closed.
  • Recent deal close date - the date of the last associated deal that was closed.
  • Associated deals - the total number of all associated deals.
  • Recent deal amount - the value of the last closed deal associated with that contact.
  • Number of times contacted - the total number of times a contact was sent a sales email or called.
  • Number of sales activities - the total number of sales activities (notes, calls, emails, meetings, or tasks) logged for a contact.
  • First deal created date - the date of the first deal a contact became associated with.
  • Last activity date - the last time a note, call, sales email, meeting, or task was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.
  • Next activity date - the date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record. This includes logging a future call, sales email, or meeting using the Log feature, as well as creating a future task or scheduling a future meeting.
  • Last contacted - the last time a call, sales email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.
  • Recent sales email clicked date (Sales Hub Professional Only) - the date of the last time that a contact clicked on a sales email.
  • Recent sales email opened date - the date of the last time that a contact opened a sales email.
  • Recent sales email replied date - the date of the last time that a contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.
  • Now in sequence (Sales Hub Starter and Professional Only) - indicates whether or not a contact has been enrolled in a sequence. This is set automatically to "true" when a contact is currently enrolled in a sequence.
  • Last meeting booked - the date of the last meeting booked with the contact through a meetings link. 
  • Last meeting booked campaign - the campaign of the last meeting booked through the meetings tool (ex: the specific email that was sent).
  • Last meeting booked medium  - the medium of the last meeting booked through the meetings tool (ex: email, website).
  • Last meeting booked source - the source of the last meeting booked through the meetings tool (ex: pql-email, landing-page).

Please note: the HubSpot Sales properties Last Meeting Booked Campaign, Last Meeting Booked Medium, and Last Meeting Booked Source will be populated only if you have UTM tracking parameters added to your meetings link.

Contact Calculated Information (reporting only)

These properties are used only as measures when building a custom report and will not appear in your properties settings or on individual contact records. 

  • Customers - a true or false value property that can be used when building a custom report to show you a count of your contacts that are customers. 
  • Sources - groups your contacts into offline sources or online sources and can be used when building a custom report to show you a count of contacts who originated from either source type. 
Understanding Contacts

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