Contacts

List of HubSpot's default contact properties

Last updated: May 18, 2017

Available For:

Marketing: Free, Starter, Basic, Pro, Enterprise
Sales: Free, Professional

An important aspect of lead intelligence is gathering and saving key information about your contacts, such as a contact's email address, the first page the contact saw, etc. To help you do this, HubSpot has default contact properties where important information about your contacts is stored. You have most likely already seen these properties when reviewing your contacts.

To see the list of HubSpot's default contact properties in your portal:

  • Navigate to your contacts settings:
    • In your HubSpot Marketing BasicProfessional, or Enterprise account, go to Contacts > Contacts Settings Contact Properties
    • In your HubSpot Marketing Free or Starter account or HubSpot Sales account, go to Contacts. Click the Actions dropdown menu and select Edit properties. 
  • You can scroll down to look at the different property groups and click the arrow next to the name of the group to expand or collapse the properties within them.

Please note: the properties in your portal may differ from the complete list below if you do not have access to the Marketing or Sales platforms.

The groups of default contact properties are as follows:

Contact Information
Social Media Information
Email Information
Web Analytics History
Conversion Information
HubSpot Sales Properties

Contact Information

  • Annual Revenue - annual company revenue.
  • Associated Deals - the number of deals associated with this contact.
  • Became a Customer Date - the date that a contact's lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.
  • Became a Lead Date - the date that a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.
  • Became a Marketing Qualified Lead Date - the date that a contact's lifecycle stage changed to Marketing Qualified Lead. This is automatically set by HubSpot for each contact.
  • Became a Sales Qualified Lead Date - the date that a contact's lifecycle stage changed to Sales Qualified Lead. This is automatically set by HubSpot for each contact.
  • Became a Subscriber Date - the date that a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.
  • Became an Evangelist Date - the date that a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.
  • Became an Opportunity Date -the date that a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.
  • Became an Other Lifecycle Date - the date that a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.
  • City - a contact's city of residence.
  • Close Date - the date that a contact became a Customer. This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.
  • Company Name - the name of the contact's company.
  • Country - the contact's country of residence. This might be set via import, form, or integration.
  • Create Date - the date that a contact entered the system.
  • Days To Close - the days that elapsed between when a contact was created and when they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.
  • Email - a contact's email address.
  • Fax Number - the contact's primary fax number.
  • First Name - the contact's first name.
  • HubSpot Owner - the owner of a contact. This can be any HubSpot user or Salesforce integration user and can be set manually or via Workflows.
  • HubSpot Score - the number that shows qualification of contacts to sales readiness. It can be set in HubSpot's Lead Scoring tool.
  • IP Address - the contact's IP address.
  • Industry - the company's industry.
  • Job Title - the contact's job title.
  • Last Modified Date - the most recent date that any property on this contact was modified.
  • Last Name - the contact's last name.
  • Lifecycle Stage - a property used to indicate at what point the contact is within the marketing/sales process. It can be set through imports, forms, workflows, or manually on a per contact basis. For more information, check out this article
  • Message - a default property to be used for any message or comments a contact may want to leave on a form.
  • Mobile Phone Number - the contact's mobile phone number.
  • Number of Employees - the number of company employees.
  • Owner Assigned Date - the most recent date that a HubSpot Owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.
  • Persona - the contact's persona.
  • Phone Number - the contact's primary phone number.
  • Postal Code - the contact's zip code. 
  • Salutation - the title used to address the contact. 
  • State/Region - the contact's state of residence. 
  • Street Address - the contact's street address, including apartment or unit #.
  • Website URL - the contact's company website.

Social Media Information

  • Broadcast Clicks - the number of clicks on published social messages. This is set automatically by HubSpot for each contact.
  • Facebook Clicks - the number of clicks on links shared on Facebook. This is set by HubSpot using the contact's email address.
  • Follower Count - the number of followers the contact has. This is set by HubSpot using the contact's email address.
  • Google Plus Clicks - the number of clicks on links shared on Google Plus. This is set by HubSpot using the contact's email address.
  • Klout Score - the contact's Klout score, a measure of Internet influence.
  • LinkedIn Bio - the contact's LinkedIn bio. This is set by HubSpot using the contact's email address.
  • LinkedIn Clicks - the number of clicks on links shared on LinkedIn. This is set by HubSpot using the contact's email address.
  • LinkedIn Connections - the number of LinkedIn connections the contact has. This is set by HubSpot using the contact's email address.
  • Most Recent Social Click - the date of the most recent click on a published social message. This is set automatically by HubSpot for each contact.
  • Twitter Bio - the contact's Twitter bio. This is set by HubSpot using the contact's email address.
  • Twitter Clicks - the number of times the contact clicked on links you shared on Twitter through HubSpot. This is set automatically by HubSpot and can be used for segmentation.
  • Twitter Profile Photo - the contact's Twitter profile photo. This is set by HubSpot using the contact's email address.
  • Twitter Username - the contact's Twitter handle. This is set by HubSpot using the contact's email address.

Email Information

These properties are based on emails sent using the HubSpot Marketing platform. The default HubSpot CRM properties are listed in another section below.

  • Currently in workflow - indicates if the contact is currently enrolled in any workflow.
  • Email Confirmation Status - the status of the contact's eligibility to receive email. This is automatically set by HubSpot.
  • Emails Bounced - the number of emails sent from your account that hard or soft bounced for the contact. This is automatically set by HubSpot for each contact and does not include global bounces (bounces in any account in our system for a permanent reason, such as an invalid recipient). 
  • Emails Clicked - the number of emails the contact has clicked on. This is automatically set by HubSpot for each contact.
  • Emails Delivered - the number of emails the contact has received. This is automatically set by HubSpot for each contact.
  • Emails Opened - the number of emails the contact has opened. This is automatically set by HubSpot for each contact.
  • First email click date - the date of the most recent click from any email to this contact.
  • First email open date - the date of the first open for any email sent to the contact.
  • First email send date - the date of the first email sent to the contact.
  • Last email click date - the date of the contact's most recent click on any email.
  • Last email name - the name of the last email sent to the contact.
  • Last email open date - the date of the contact's last opened email.
  • Last email send date - the date of the last email sent to the contact.
  • Opted out of all email - indicates that the user has opted out of all email from the account.
  • Sends Since Last Engagement - the number of marketing emails that have been sent to a contact since they last engaged with one.

Web Analytics History

  • Average Pageviews - the average number of pages the contact sees. This is automatically set by HubSpot for each contact.
  • Event Revenue - event revenue can be set on a contact using HubSpot's Events tool. Events is only available with an Enterprise subscription. Learn more about creating events in HubSpot.
  • First Page Seen - the first page the contact saw on your website. This is automatically set by HubSpot for each contact.
  • First Referring Site - the first website that referred the contact to your website. This is automatically set by HubSpot for each contact.
  • Last Page Seen - the last page the contact saw on your website. This is automatically set by HubSpot for each contact.
  • Last Referring Site - the last website that referred the contact to your website. This is automatically set by HubSpot for each contact. This analytics property looks at the last page viewed, so this site can be internal or external.
  • Number of event completions - the sum of all events the contact has experienced. This is automatically set by HubSpot for each contact.
  • Number of Pageviews - the sum of all pages the contact has seen on your website. This is automatically set by HubSpot for each contact.
  • Number of Visits - the sum of all visits the contact has made to your website. This is automatically set by HubSpot for each contact.
  • Original Source - the first known source through which the contact found your website. Source is automatically set by HubSpot.
  • Original Source Drill-Down 1 - additional information about the source through which the contact first found your website; view some example values. This property is automatically set by HubSpot. Formerly labeled as Original Source Data 1.
  • Original Source Drill-Down 2 - additional information about the source through which the contact first found your website; view some example values. This property is automatically set by HubSpot. Formerly labeled as Original Source Data 2.
  • Time First Seen - the time and date when the contact first interacted with your business (website visit, form submission, manual contact creation or import). This is automatically set by HubSpot for each contact.
  • Time Last Seen - the last time and date the contact has viewed a page on your website. This is automatically set by HubSpot for each contact.
  • Time of First Visit - the first time a contact visited your website. This is automatically set by HubSpot for each contact.
  • Time of Last Visit - the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.

Conversion Information

  • First Conversion - the first landing page and form the contact submitted on. 
  • First Conversion Date - the date the contact first submitted a form. 
  • IP City - the city reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • IP Country - the country reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • IP State/Region - the state or region reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
  • Number of Form Submissions - the number of forms the contact has submitted.
  • Number of Unique Forms Submitted - the number of different forms the contact has submitted.
  • Recent Conversion - the last landing page and form the contact submitted.
  • Recent Conversion Date - the date the contact last submitted a form.

HubSpot Sales Properties

These properties will appear in your account once you have enabled the HubSpot CRM.

  • Lead Status - a contact and company property that indicates where a contact or company is within a buying cycle as a lead. Learn about the difference between Lead Status and Lifecycle Stage.
  • Total Revenue - total dollar amount of all associated deals that have been closed.
  • Recent Deal Close Date - the date of the last associated deal that was closed.
  • Associated Deals - the total number of all associated deals.
  • Recent Deal Amount - the value of the last closed deal associated with that contact.
  • Number of times contacted - the total number of times a contact was sent an email or called via Call Queue.
  • Number of Sales Activities - the total number of Sales activities (notes, calls, emails, meetings, or tasks) logged for a contact.
  • First Deal Created Date - the date of the first deal a contact became associated with.
  • Last Activity Date - the last time a note, call, email, meeting, or task was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.
  • Next Activity Date - the date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record. This includes logging a future call, email, or meeting using the Log feature, as well as creating a future task or scheduling a future meeting.
  • Last Contacted - the last time a call, email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.
  • Recent Sales Email Clicked Date (Sales Professional Only) - the date of the last time that a contact clicked on a Sales email.
  • Recent Sales Email Opened Date - the date of the last time that a contact opened a Sales email.
  • Recent Sales Email Replied Date - the date of the last time that a contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.
  • Currently in Sequence (Sales Professional Only) - indicates whether or not a contact has been enrolled in a Sequence. This is set automatically to "true" when a contact is currently enrolled in a Sequence.
  • Last Meeting Booked (Sales Professional Only) - the date of the last time a meeting was booked with the contact using the Meetings tool. 
  • Last Meeting Booked Campaign (Sales Professional Only) - the campaign of the last meeting booked through the Meetings tool (ex: the specific email that was sent).
  • Last Meeting Booked Medium (Sales Professional Only) - the medium of the last meeting booked through the Meetings tool (ex: email, website).
  • Last Meeting Booked Source (Sales Professional Only) - the source of the last meeting booked through the Meetings tool (ex: pql-email, landing-page).

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