Analyze ad campaigns in the ads add-on

Last updated: October 3, 2018

Applies to:

Ads add-on
Marketing Hub
Basic, Professional, Enterprise

The ads dashboard is where you can create new ad campaigns, view and manage existing ad campaigns, and drill down into your ads data.

View and manage your ad campaigns

  • In your HubSpot account, navigate to Marketing > Lead Capture > Ads.
  • In the Campaigns tab, you can view and manage your ad campaigns.
  • Use the filters in the top left to filter data by accounts, date range, or campaign status.  
  • The top report displays the impressions, clicks, leads, number of new contacts, and deals generated from your selected ad campaigns.
  • The table displays the following campaign metrics: campaign name, account name, type, impressions, clicks, total contacts, customers, cost per contact, spend, revenue, and ROI. Click a column header to sort campaigns by a specific metric, and click a campaign name to drill down into a specific campaign's metrics.

Please note: Cost per contact is a HubSpot-specific metric and is not visible to external ad platforms. It is not recommended to compare this metric to metrics in other ad platforms, as they are unable to calculate it without visibility into your HubSpot contact database.


Analyze your ad campaigns

  • In your HubSpot account, navigate to Marketing > Lead Capture > Ads.
  • Click the Analyze tab. Here, you'll see reports on your ads campaigns.
  • Use the filter in the top left to filter data by date range.
  • The top report shows the number of impressions, clicks, contacts, or deals generated by your ad campaigns over the selected time period. Click the dropdown menu in the upper left to select a different metric for the report.

  • The Networks table displays a breakdown of your ad campaigns by network, cost, impressions, clicks, contacts generated, deals generated, cost per contact, and ROI.

  • The Campaign Performance report compares the estimated revenue and ad spend for your ad campaigns.analyze-campaign-performance

Learn more about creating Google AdWords campaigns and Facebook lead ads in HubSpot.

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