The ads dashboard is where you can create new paid campaigns, manage active and paused campaigns, and drill down into your ads data.
To get to your ads dashboard, navigate to Content > Ads.
At the top of the Campaigns tab, you'll see the impressions, clicks, leads, number of new contacts, and deals generated.
You'll also see the data on your campaigns' spend, cost per new contact (CPNC), and ROI. The spend amount comes directly from the associated channel (Google AdWords or Facebook), while the ROI is calculated by HubSpot. The cost per new click metric is calculated by dividing the cost of the ad with the number of new contacts attributed to that ad. You can dig further into a campaign’s metrics by clicking the campaign name.
Use the dropdown menus at the top of the Campaigns tab to filter your data by time range, networks, and/or campaign status.
Click the Analyze tab to view a graph of the number of impressions, clicks, leads, or customers generated by your campaigns. You can filter the data here by time period or network using the dropdown menus at the top. Select the dropdown menu at the top of the graph in the left-hand corner to filter by impressions, clicks, new contacts, and deals.
Below the graph in the Networks table, you’ll find a breakdown of your campaigns by channel, as well as a breakdown of each channel’s cost, impressions, clicks, leads, customers, and overall ROI.
The final section includes a set of graphs to show your top campaigns and underperforming campaigns. These charts compare the estimated revenue and ad spend for each of the campaigns.