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Customize a unique resubscription email for a specific business unit (BETA)

Last updated: April 4, 2024

Available with any of the following subscriptions, except where noted:

Business Units Add-On
Marketing Hub   Enterprise

If you purchased the Business Units add-on, you can create and customize a resubscription email that's specific to each business unit. Each resubscription email can be tailored to the branding or guidelines of each business unit, and can be independently turned on or off.

Customize a resubscription email

To customize a resubscription email for a specific business unit, you'll first switch to the business unit you want to create the email for, then create the associated email:

  • Click your profile picture in the top right corner, hover over Business Units, then select a business unit.
  • In your HubSpot account, click the settings settings icon in the top navigation bar.
  • In the left sidebar, navigate to MarketingEmail.
  • Click the Subscriptions tab.
  • Under Resubscription email, click Edit email.
  • You'll be redirected to the email editor to design your resubscribe email, where you can edit the email details. This resubscription email has pre-populated text you can customize, but you must keep the Update your subscription preferences link.
  • When you're finished designing your email, click Review and publish in the upper right.
  • Click Publish to take the email live. Once published, you'll be redirected back to your email settings.
  • Click to toggle the Resubscription email switch on, then click Save in the bottom left.

resubscription-email-toggle-email-settings

After you've published your resubscription email and toggled the Resubscription email switch on, contacts who unsubscribed to all your subscription types will be prompted with a link to receive your resubscription email when they enter their email address on one of your forms. Note that a contact must still click the link in your resubscription email to view available subscription types, then update and confirm their subscription preferences.

manage-preferences-resubscription-email-clickthrough

Please note: if you previously had the resubscription email setting toggled on, it will remain on for the default account business unit. You will need to configure and switch on resubscription emails for each individual business unit.

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