Why is a field not appearing on my form?

Last updated: April 3, 2018

Applies to:

Marketing Hub
Professional, Enterprise

If some fields are not being displayed on your form when you add it to a landing page, it is likely that you have progressive profiling activated on your form and HubSpot remembers you from previous interactions or testing. Progressive fields are hidden if the visitor has previously filled in the field or if the contact already has a value for this property.

Please note: progressive profiling is only available for Marketing Hub Professional and Enterprise users.

To check if you have progressive profiling enabled on your form:

  • In your HubSpot Marketing Hub Professional or Enterprise account, navigate to Contacts > Forms.
  • Click the form name to edit.
  • Check if any of the form fields have Progressive field next to their labels.
You can also test the form as if you were a visitor that has not filled out the form previously by clearing your browser's cache and cookies before visiting the page, or using a private or incognito window.

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