How to use deals

Last updated: September 22, 2017

Available For:

Marketing: N/A
Sales: Free, Professional
Once you've qualified a sales lead, you'll want to create a deal to indicate and track the revenue opportunity. Follow the steps below to create a deal and associate contacts and companies, then track the deal to get an accurate forecast of your revenue.

When should I create a deal?

Use the contact properties Lifecycle Stage and Lead Status to help qualify prospects or leads until you've received or noted a strong level of interest or revenue opportunity. 

  • Lifecycle Stage is a default contact and company property that indicates where a contact or company is in your marketing/sales funnel. The Lifecycle Stage property gets updated when certain actions occur in the HubSpot CRM (more information here). Because of this, the stages cannot be customized. You can also sync Lifecycle Stage between associated contacts and companies using the HubSpot CRM. Lifecycle Stage values include:

    • Subscriber
    • Lead
    • Marketing Qualified Lead
    • Sales Qualified Lead
    • Opportunity
    • Customer
    • Evangelist
    • Other 
  • Lead Status is a default contact and company property that indicates where a contact or company is within a buying cycle as a lead. This property allows you to be more specific about a contact or company's qualification as a lead. You can customize the Lead Status property with values specific to your sales process (Settings > Manage Properties). Default Lead Status values include:

    • New
    • Open
    • In Progress
    • Open Deal
    • Unqualified

A deal should be created when a qualified lead or prospect takes an action indicating that there is potential to realize revenue, e.g. you have discussions about budget, need, urgency, or a decision maker; or the prospect requests a meeting to talk about your product/service.

Create a deal

1. Navigate to Deals

Click Deals in the main navigation bar.

2. Click Add deal

Click the Add deal button at the top-right of the table to create a new deal.

3. Enter deal details

In the dialog box that appears, enter the administrative details of your deal. Give your deal a name and complete any additional fields. Any default deal properties that have been set within Settings > Deals will appear here.

You can also add properties that will appear here and within the About section of deal records. To do so, go to an individual deal record and click View all properties

4. Associate your deal with contacts and companies

You can associate your deal with a particular contact and/or company right from the creation dialog box. Click into the Company or Contact dropdown and begin typing or browse for the company or contact you'd like to associate with this deal.


You can also add a company or contacts to an existing deal by clicking the Add a company or Add a contact button on the deal record. 

Track your deals

1. Navigate to Deals

Click Deals in the main navigation bar.

2. Choose a pipeline

Click the Pipeline dropdown menu from the left-side menu and choose your pipeline.

3. Choose your view

The Deals Dashboard offers two views:

  • Table: this shows a list of your deals. You can customize which deal properties are displayed as columns in the table.

  • Board: this shows your deals in columns based on their deal stage and gives you a visual representation of your pipeline. You can drag and drop deals to move them to a new stage. Here you can view the amount of individual deals, as well as the total amount in each stage of the pipeline.

If you'd like to sort your deals once you're in the correct pipeline and view, select Customize > Sort deals in the upper right corner of your Deals Board view. More information on deal sorting and filtering can be found here.

Was this article helpful?

Previous article:

Next article: