HubSpot COS users have the option to add personalization tokens to the content of COS pages.
- Navigate to Content > Landing Pages.
- Find and select the page you'd like to edit.
- Within the editor, click into any rich text module on your page.
- Click the Insert dropdown, then select Personalization token. You can also click the personalization token button (silhouette of a person) on the rich text toolbar.
- Select a personalization token, then click Insert. You can also set a default value for contacts for whom the property is unknown by entering a value in the Default Value field and clicking Save.