Steps in sequences execute at 24-hour intervals. That means that all steps will execute at the time the contact was first enrolled.
By default, when you enroll a contact in a sequence, emails in the sequence are set to send on weekdays only. This prevents any emails from being sent over the weekend (Saturday or Sunday). If a step is set to execute on either of these days, it will occur on the following Monday at the time of day the contact was first enrolled.
Take this sample sequence:
- Send Template A.
- If no reply after 3 days, send Template B.
- If no reply after 3 days, send Template C.
A contact is enrolled in this sequence at 5 PM on Monday. Assuming the contact doesn't respond to any emails, here is the time/day each step will execute:
- The contact will receive Template A when enrolled at 5 PM on Monday.
- The contact will receive Template B at 5 PM on Thursday.
- The contact is scheduled to receive Template C at 5 PM on the following Sunday, but by default will be sent the email at 5 PM on Monday.
If you'd like contacts to be able to receive emails in your sequence on Saturday and Sunday, you can disable this setting on a contact-by-contact basis by unchecking Send weekdays only before enrolling a contact in your sequence.
Please note: if you have the Send weekdays only setting enabled for your sequence and initiate the sequence to begin enrollment on a weekend day, the first email of your sequence will send on that weekend day (instead of the next weekday).
You can also set default send times for your sequence emails and activities. This way, you don't have to customize the send time of every email. Instead, you can select a time range.
Select Send first email immediately from the dropdown menu at the top of the first email in the sequence. Then click the Send follow-ups between dropdown menu to select a time range for each follow-up email to execute in the sequence. Click Apply.
If you are using sequences queues to enroll multiple contacts in a sequence, keep in mind that this feature will use rate limiting to spread out sequence email sending. If multiple contacts are enrolled within a short time span, the emails sends will stagger.