Manage your contacts' subscriptions

Learn how to view and manage your contacts' email subscription types. Contacts can manage their email preferences using the links in the footer of your marketing emails. You can also send contacts a link to manage their own email preferences.

Add subscriptions to individual contacts

You can add subscriptions manually for an individual contact from the contact record:

In your HubSpot account, navigate to Contacts > Contacts.
Click the name of the contact.
On the left side of the contact record, navigate to the Communication subscriptions section.
Click Add subscription.
Use the New Opt status dropdown menu to select an opt status.
Click the Communication subscription types dropdown menu, then select a subscription type.
If you have GDPR functionality enabled, select a lawful basis for communicating and enter the explanation for communication consent. Additionally, you'll also need to add a lawful basis to process to track and store the contact's details in your database.
Click Save.

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You can opt contacts into a subscription type in bulk from the contact dashboard. You can also remove an opt-out of all email status that was added manually by a user in your HubSpot account.

In your HubSpot account, navigate to Contacts > Contacts.
Select the checkbox(es) next to the record(s) you want to edit.
Click the More dropdown menu, then select Add communication subscription for contact.
Click the New Opt status dropdown menu to select an opt status.
Click the Communication subscription types dropdown menu, then select a subscription type.
If you have GDPR functionality enabled, select a lawful basis for communicating and enter the explanation for communication consent. Additionally, you'll also need to add a lawful basis to process to track and store the contact's details in your database.
Click Save.

You can opt your contacts into a communication subscription type in bulk using a contact-based workflow.

Please note: a subscription can't be added with a workflow if the contact has previously opted out of this subscription type.

In your HubSpot account, navigate to Automation > Workflows.
Click Create workflow.
Select a Contact-based workflow, then click Create workflow.
Click the pencil icon edit and enter a workflow name.
Click Set enrollment triggers to to select the contacts you want to enroll.
Click the plus icon + to add your workflow actions.
Under Contact properties, select the Manage subscription status action.
Click the New opt status dropdown menu to select an opt status.
Click the Communication subscription types dropdown menu, then select a subscription types.
If you have GDPR functionality enabled, select a lawful basis for communicating and enter the explanation for communication consent. Additionally, you'll also need to add a lawful basis to process to track and store the contact's details in your database.
Click Save.

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