Remove an opt-out of email status

You can remove an opt-out of email status that was added manually by a user in your HubSpot account. This action can only be applied to contacts who were opted out manually from the contact record, through an opt-out list, via the Salesforce integration, or through a subscription status update via a workflow. 

Please note: contacts who have opted out of your marketing emails can take action to resubscribe to your emails or update their email preferences. This includes contacts who have unsubscribed from marketing emails sent from your HubSpot account, and contacts whose opt-out status was manually changed by a HubSpot user. 

• In your HubSpot account, navigate to Contacts > Contacts.
• Select the checkboxes next to the records you want to edit.
• Click the More dropdown menu, then select Edit communication subscription for contact.
• In the Communication subscription panel, update the subscription settings: 
  • If you don't have GDPR enabled in your HubSpot account:
    • Click the Communication subscription type dropdown menu and select the subscription type(s) to update.
    • Select whether the contact has explicitly Subscribed or Unsubscribed to the subscription types you selected.
    • Select the Remove opt out from all email checkbox. 
    • Enter an explanation for the change in communication consent.
  • If you do have GDPR enabled in your HubSpot account:
    • Click the Communication subscription type dropdown menu and select the subscription type(s) to update.
    • Select whether the contact has chosen to Opt in, Opt out, or Not opted to the subscription types you selected.
    • Select the Remove opt out from all email checkbox.
    • Select a Legal basis for communicating with contact.
    • Enter an explanation for the change in communication consent.

• Click Save to apply your changes.