With personalization tokens, you can show personalized content to contacts in your CRM database. Personalization can increase engagement with your website and email campaigns. You can personalize content in your emails, website pages, and landing pages with any contact property or custom property.
This article covers how to add personalized content to rich text modules in the page editor, the marketing email editor, and in your page and email templates. Learn how to add personalization to your email subject line, or how to add personalization to sales email templates or snippets.
How personalization works
In order for personalization tokens to show a value, the contact viewing it must have a contact record in your CRM and a known property value for that token.
Please note: applying HubL filters to personalization tokens is not supported in emails.