Last updated: October 23, 2020
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With personalization tokens, you can show personalized content to contacts based on their property values in your CRM. Personalization can increase engagement with your website and email campaigns. You can personalize content in your emails, website pages, and landing pages with any contact property or custom property.
This article covers how to add personalized content to rich text modules in the page editor, the marketing email editor, and in your page and email templates. Learn how to add personalization to your email subject line, or how to add personalization to sales email templates or snippets.
Please note: personalization is not available in landing pages created with a starter template.
Personalization tokens represent property values for CRM contacts, companies, deals, . In order for personalization tokens to show a value, the contact viewing it must be a tracked visitor with a contact record in your CRM and a known property value for that token.
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