How to personalize your emails

Last updated: May 22, 2018

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Personalizing your emails around your contacts can be vital to their engagement with your content. Of course, you'll want to know your limits to effectively engage your contacts without going overboard. Personalization has proven to drive engagement, and according to the 2014 Science of Email Marketing Reporthaving simply just the first name personalization increases your click-through rate from about 5.8% to about 7%.

HubSpot allows you to personalize your emails with any property that exists on a contact record, such as their first name or company name. When you indicate that you would like to use the first name personalization in an email, HubSpot will look into the contact record, see their first name property, pull the value in that property, and populate it in your email where you designate.

Before you can use personalization in your email, you need to ensure you have the contact properties in your HubSpot account first. Once you have the properties in HubSpot, follow the instructions below to navigate through the process of utilizing personalization, examples being first name and company name.

Follow the steps below to personalize your emails.

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