How to measure your email campaign engagement

Last updated: January 30, 2017

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Within the HubSpot email tool, there are metrics to show you delivery rate, open rate, click rate and more. These metrics are available throughout various areas within your email tool to help you better qualify the lists you are sending to, so you can understand who is engaged in what content and how you can refine your lists even further to target the truly engaged and qualified leads in your HubSpot database.

Email metrics contain a lot of terminology that may be unfamiliar to you. To get to know these a bit better, take a look at this article. It's also important to know that while there are many metrics available to you, not all of them need all of your attention. Certain metrics are worth paying attention to more than others, and this blog post will help you figure out exactly which ones those are for your company.

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