In your HubSpot account, navigate to Marketing > Email. The Manage tab displays a list of all of your emails sorted by most recently updated, and can be sorted to include specific email types or campaigns. You can customize the metrics shown here by clicking Switch columns in the upper right.
For a detailed look at your overall email performance, click the Analyze tab. Here, you can filter performance data by email type, campaign, or time frame. Use the left sidebar menu to drill into specific email metrics, such as Click rate and Open rate.
The Email performance graph shows each of your emails as a data point based on open and click rates. The dotted lines indicate your average email performance.
Click the Over time tab in the upper right to view a graph of opens and clicks over time.
The table below displays the emails sent in the selected timeframe, along with the delivery, open, and click rates. You can customize the metrics shown here by clicking Switch columns in the upper right.
Click the Sent tab to view a list of your sent emails. By default, these will be ordered by volume, but you can use the filters in the upper left to sort by a specific email type, campaign, or time range.
The Delivery Rate tab displays more information about email deliverability, such as the percentage of your emails that were delivered successfully, and a breakdown of bounced emails.
The table below displays a list of the emails with the highest number of content-related bounces. Learn more about avoiding spam filters and content-related bounces on the HubSpot marketing blog.
Click the Open rate and Click rate tabs to view a list of emails with the highest engagement rates.
Please note: a click on an unsubscribe link will not count towards the total number of email clicks.
The Engagement by device type report shows the percentage of clicks and opens on desktop vs. mobile devices.
Click the Contacts lost tab to view more information about contacts who unsubscribed, hard bounced, or marked an email as spam.
The Emails with most unsubscribes report shows the emails with the most unsubscribes and spam reports.
In your email dashboard, click the name of a sent email to view complete details about your email's performance over time. Your email open rate and click rate metrics are featured at the top, along with a high-level overview of your email deliverability results. Clicking these metrics will open up a more detailed breakdown of data in the Recipients tab.
The HTML click map shows a visual breakdown of all your clicked links in the email. Hover over a specific link to view more detailed click statistics.
The Top clicked links report shows your top clicked links in the email. Use the tabs in the upper right to view HTML, plain text, or combined links.
The Top engaged contacts report shows your top engaged contacts for the email. Use the tabs in the upper right to view top engaged contacts by clicks or opens.
If you are viewing metrics for an automated email used in multiple workflows, click the Workflow filter to view the email's performance in a specific workflow.
The Time spent viewing email report shows whether your recipients read, skimmed, or glanced at your email based on how long it was viewed on their email client.
Glanced: the percentage of people who opened your email and viewed it for zero to two seconds.
Skimmed: the percentage of people who opened your email and viewed it for two to eight seconds.
The Engagement over time graph displays your email opens and clicks over time. This data can help you learn what times of day are best to reach out to your contacts. Hoverover parts of the graph to reveal open and click data for a specific date and time. To analyze data from a specific timeframe, click the dropdown menu in the upper right.
The Opens/Clicks by email client graph displays detailed information about opens and clicks by
If you have HubSpot's integration with Shopify enabled, you can also analyze influenced revenue from abandoned cart emails associated with the integration.
Click the Recipients tab to view granular data about the contacts who received and interacted with the message. Click > next to a specific contact to view
Use the left sidebar to filter recipients based on their engagement with the message. Click Not sent, then use the Filter by filter to determine why an email was not sent to a particular contact.
Click Opened, then use the Filter by filter to segment contacts by their time spent viewing your email.
Email marketing in sources data
The sources report shows you how your email marketing efforts are driving your contact or customer number. In your HubSpot account, navigate to Reports > Analytics Tools. Click Traffic Analytics.
Here, you can view information about how many visits, contacts, and customers were a result of your email marketing efforts within a given time range. In the Source column, click Email marketing to drill down into the information on visits, contacts, and customers by specific email campaigns.