So let's talk about the Email Dashboard first. When you navigate to Content > Email you'll see a Dashboard that focuses on the metrics of your five most recent email sends. So let's go over some of your options in the Email Dashboard for viewing metrics:
Below all of this you also have a line that follows from the email sent down to a box that shows you spam reports, unsubscribes, or invalid addresses from that particular email.
Next, you'll see a section of your most recently drafted emails - you can click on the name of these emails to edit them. You'll also see an area below for Recent contact churn, to let you know whether or not you have lost recent contacts in your HubSpot database.
Individual Email Metrics
After you send an email, you also have the option to go into individual metrics of that one, unique email. By going to Content > Email and then clicking on the name of the one particular email you want to look further into, you'll be taken to a Performance overview of that email. Here you'll see your email engagement, deliverability, and contacts lost. You can click on the individual tabs to look into the specific deliverability metrics for sent, delivered, opened, clicked, contacts lost.
Below this section, you'll see a graph of engagement over time. You can hover over parts of the graph to reveal open and click data for a specific date/time, and you also can click on the dropdown on the top-right side to choose what timeframe you're viewing (first 24 hours, first week, and first month).
At the bottom of the Performance Overview, there's a section to display Opens by Device Type and Clicks by Device Type so you can see what devices your contacts used to view and interact with your email.
After navigating into the individual email and looking at the performance, you can click on the Recipients tab next to Performance to look at how your contacts received your email and segment these contacts further based on their interaction with your email.
This area will show you who the email was sent to, delivered, who opened, clicked, unsubscribed, marked as spam, bounced, or are currently pending. Click on one of the tabs to look further into each deliverability metric. Within these sections, you also have the ability to send the email to more contacts, export that list of contacts, or create lists of these contacts.
Sources > Email Marketing
Another way to check out how your email marketing, overall, is driving your contact or customer numbers is by navigating to Reports > Sources.
From here, you can navigate down to Email Marketing and get an idea as to how many visits, contacts, and customers, came from your Email Marketing efforts within a given time range.
You can also click on "Email Marketing" to drill down into the information on visits, contacts, and customers by specific email campaigns. You can learn more about the Sources report here.