How to measure your email campaign engagement

Last updated: May 18, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise

Within the HubSpot email tool, there are metrics to show you delivery rate, open rate, click rate, and more. These metrics tell you who is engaging with your content so that you can refine your lists to target the most qualified leads in your database. Email engagement metrics can also help you determine what type of content is most valuable to your contacts.

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