Navigate to Marketing > Email to get started with your email metrics in the email dashboard. The Manage tab contains a list of all of your emails sorted by most recently updated. You'll see the open rate information for each. The Manage tab can be sorted to include specific email types or campaigns using the
For a detailed look at your email performance overall, click the Analyze tab. Use the dropdown menus across the top to filter the data by email type, campaign, or time range. The tabs on the left sidebar will provide you with deeper analysis of specific email metrics, such as Click rate and Open rate.
In the Overview tab, you'll see your Email Performance chart. This shows each of your emails as a data point based on open and click rates. The dotted lines indicate your average. Use the key to see at a glance how your emails are performing based on the color.
You can also toggle to the
Below the performance chart you'll see a table of emails sent in the selected timeframe along with the delivery, open, and click rates. You can change which metrics are displayed here by clicking the Switch columns button, choosing a metric from the
Click the Sent tab to view a list of your sent emails. By default these will be ordered by volume, but you can modify the view to sort by a specific email type, campaign, or time range using the dropdown menus across the top.
The Delivery Rate tab provides more information about email deliverability. You'll see a pie chart showing you the percentage of your emails that were delivered successfully, as well as a chart breaking down those emails that were bounced based on reason: hard bounce, soft bounces, or pending.
Below these charts you'll see a table showing a list of the emails with the highest number of content-related bounces. Check out this blog post for tips on avoiding spam filters and content-related bounces.
The Open rate and Click rate tabs on the left side menu will display a list of emails with the highest engagement rates.
Click the Contacts lost tab to see more information about contacts who unsubscribed, hard bounced, or marked an email as spam.
You'll also find a table of emails with the most unsubscribes and spam reports.
In your email dashboard (Marketing > Email) click on the name of a sent email to see complete details about your email's performance over time.
Your email open rate and click rate metrics are highlighted at the top of the Performance screen, along with a high-level overview of your email deliverability results. Clicking directly on these statistics will open up a more detailed breakdown of data in the Recipients tab.
If you are viewing metrics for an automated email that is used in multiple workflows, you can click the Workflow filter to look at the email's performance in a specific workflow.
You can review whether your recipients read, skimmed, or glanced at your email based on how long it was viewed on their email client:
Glanced: The percentage of people who opened your email and viewed it for zero to two seconds.
Skimmed: The percentage of people who opened your email and viewed it for two to eight seconds.
There is also a chart of your email opens and clicks over time. This data can help you learn what times of day are best to reach out to your contacts. Hover over parts of the graph to reveal open and click data for a specific date and time. You also can click on the
The email performance overview also includes detailed information about opens and click by
Click on the Recipients tab to see granular data about the contacts who received and interacted with the message. Click on the expand icon next to a specific contact to see
You can use the sidebar to filter recipients based on their engagement with the message. Click Not sent, then click Filter by to determine why an email was not sent to a particular contact.
Click Opened, then click Filter by to segment contacts by their time spent viewing your email.
Email marketing in sources data
You can also see how your email marketing overall is driving your contact or customer numbers in the sources report. To get there, navigate to Reports > Analytics Tools, then select Traffic Analytics.
Here you can view information about how many visits, contacts, and customers were a result of your email marketing efforts within a given time range. You can click