將WhatsApp頻道連接到服務臺
上次更新時間: 六月 13, 2024
可与下列任何一种订阅一起使用,除非有说明:
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您可以在服務臺工作區中將WhatsApp企業帳戶連結為頻道。 傳送至WhatsApp電話號碼的訊息會在客服中心建立新的訊息紀錄和聯絡單。
您的WhatsApp商務帳戶必須擁有經過驗證的Meta Business Manager ,才能每天存取超過50個商務啟動的對話。 進一步了解如何驗證業務。
在您開始之前
在將WhatsApp企業帳戶連結至服務臺之前,您需要:
- 你公司的法定名稱和WhatsApp顯示名稱。
- 企業網站的網址。
- 你的公司電郵地址。
- 貴公司Meta Business Manager帳戶的管理員權限。
- 存取您想傳送訊息的公司電話號碼。
- 號碼必須能夠接收語音通話。
- 它不得是IVR (互動式語音回應)系統的一部分,或在一段時間內禁用IVR。
請注意:您使用的電話號碼不得與其他WhatsApp帳戶、WhatsApp for Business應用程式或其他WhatsApp整合功能連結。 如果該號碼已與另一個WhatsApp帳戶連結,您必須先中斷連結,然後再將其連結至HubSpot。
Limitations
Keep in mind the following limitations when connecting and using the WhatsApp integration:
- Each WhatsApp for Business Account can have up to 25 phone numbers associated with it.
- Only new messages after you connect your WhatsApp Business Account will sync to HubSpot. Historical conversations will not be synced.
- Once connected to HubSpot, messages will no longer appear in the WhatsApp mobile app or web app, and will only appear in help desk in your HubSpot account.
Business accounts vs. personal accounts
Due to Meta's requirements for using the WhatsApp integration, you cannot connect a personal WhatsApp account to HubSpot and must connect a Business account instead. Learn how to convert a personal account to a WhatsApp Business account in WhatsApp's documentation.
Connect a WhatsApp Business Account as a channel
You can connect an existing WhatsApp Business account as a channel in HubSpot, or you can create a new WhatsApp Business account during the connection process.
Please note: if you want to connect a WhatsApp account which is already connected to the conversations inbox, you must delete the channel from the inbox before connecting it to help desk.
- 在你的 HubSpot 帳戶中,點擊頂端導覽列中的settings「設定圖示」。
- In the left sidebar menu, navigate to Inbox & Help Desk.
- Click Help Desk.
- Click Connect a channel then, click Connect a new channel.
- Select WhatsApp.
- Click Continue with WhatsApp.
By clicking Continue with WhatsApp you understand and agree the Connect your WhatsApp Business Account to the conversation inbox section of the HubSpot Product Specific Terms apply to you. As detailed in the HubSpot Product Specific Terms, i) you agree Meta Platforms, Inc. ("Meta") is functioning as a Sub-Processor under the DPA; and ii) if your Customer Data is hosted outside of the United States, you agree Meta will be subject to the Exclusions section in HubSpot's Regional Data Hosting Policy. By connecting your WhatsApp Business account to HubSpot, you agree to WhatsApp's Business Solution Terms available at https://www.whatsapp.com/legal/business-solution-terms/.
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In the pop-up window, log in to your Facebook account, then click Continue as [name].
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Click Get started.
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Review the permissions HubSpot will need to access in order to connect, then click Continue.
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Select an existing Meta Business Account that will be connected to your WhatsApp Business Account, or create a new Meta Business account. If you're creating a new Meta Business Account:
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Enter the legal name, phone number, website, and email address for your business, then click Continue.
- Use the Country and Timezone dropdown menu to select the country and timezone your business is located in.
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Click Continue.
- Select the WhatsApp Business Account that will be associated with your Meta Business Account, or create a new WhatsApp Business Account. If you're creating a new WhatsApp Business Account, enter a name for the account and select a timezone from the dropdown menu.
- Click Continue.
- A confirmation message will appear. Click Continue to Step 2.
- Select an existing WhatsApp Business profile, which is what your audience will see when they contact your business. If you don't have an account, you can create a new one by configuring your business profile:
- In the text field, enter your business display name. If your WhatsApp Business Profile does not match your business's legal name, select the My display name is different from my legal business name checkbox.
- Click Continue.
- Click the Category dropdown menu and select a category that best describes your business. You can also enter a description of your business in the text box.
- In the text field, enter your business display name. If your WhatsApp Business Profile does not match your business's legal name, select the My display name is different from my legal business name checkbox.
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Click Continue to Step 3.
- If you've already verified a phone number with WhatsApp, select a verified number. If you haven't verified a phone number, you can register a new number:
- In the text field, enter a phone number to register with WhatsApp.
- Select Text Message or Voice Call as a verification method, then click Send Code.
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- After you successfully verify the phone number, click Ok to close the set up window and return to HubSpot.
- You'll return to help desk where you can finish setting up the WhatsApp channel. Next to the WhatsApp account name, click Connect.
The connected WhatsApp account will now appear in your list of connected channels.
Create a WhatsApp view in help desk
WhatsApp conversations will appear in the list of conversations associated with any of the status filters in the left sidebar (e.g., All open, All closed, sent, etc.), but it's highly recommended you create a custom view to filter for messages specific to your connected WhatsApp channels:
To create a custom view for WhatsApp messages:
- 在你的 HubSpot 帳戶中,瀏覽「工作區」>「支援服務」。
- In the bottom left, click add Create view.
- In the right panel, enter the view name and select a sharing option then, click Next.
- In the search bar, search for and select Source.
- Click the is any of dropdown menu, then select WhatsApp.
- Click Apply filter, then click Create view.
- The new view will appear below the other default help desk views. Learn more about creating and managing custom views in help desk in this article.
Compose and respond to WhatsApp messages in HubSpot
You can start a WhatsApp conversation with individual contacts in HubSpot from the contact record, or initiate it from the associated company, deal, ticket, or custom object record.
Incoming WhatsApp messages will create a new ticket and thread in help desk and start a WhatsApp session. You and your team can respond to WhatsApp messages in help desk for the duration of the session.
WhatsApp sessions will be open for 24 hours after the last response from the contact. Once an existing WhatsApp session has closed you can reinitiate the thread by sending a template message to the contact. If the contact replies to your template message it will open a new 24 hour session during which you can send non-templated WhatsApp messages.
WhatsApp messaging limits
A limit of 1000 conversations per month is shared by all your connected WhatsApp business accounts. The day of the month that the limit resets depends on the date you first purchased a Marketing Hub or Service Hub Professional or Enterprise subscription. For example, if your subscription began on October 28, the limit will reset on the 28th of each month.
Messages are counted against this limit based on how the conversation is initiated:
- User-initiated messages: if a WhatsApp user sends your business a WhatsApp message, a 24 hour session is opened, and all messages that you send while the session is open will collectively count as 1 conversation. WhatsApp sessions initiated by a user will be open for 24 hours after their last response.
- Business-initiated messages: each individual message you send to a WhatsApp user that is not part of an open session will count as 1 conversation. In HubSpot, you can send business-initiated messages by customizing message templates and using them in a workflow.
Supported media types in messages
WhatsApp messages can include different media types and attachments based on whether the message was sent or received by your business account.
- The following rich media types are supported in messages received in your connected business account:
- Images
- Videos and GIFs (3gpp or mp4)
- Voice messages
- Attachments (e.g., mp3, PDF, etc.)
- Location
- Stickers
- Contact sharing
- The rich media types below are supported in messages sent from your connected business account:
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- Attachments
- Meeting links
- Quotes
- Knowledge Base links
- Documents
Initiate a WhatsApp conversation from the record timeline
To create a message directly from the record timeline:
- Navigate to the home page of your associated records:
- 在你的 HubSpot 帳戶中,瀏覽「CRM」>「連絡人」。
- 在你的 HubSpot 帳戶中,瀏覽「CRM」>「公司」。
- 在你的 HubSpot 帳戶中,瀏覽「CRM」>「交易」。
- 在你的 HubSpot 帳戶中,瀏覽「CRM」>「服務票證」。
- Click the name of a record.
- In the left panel, click the WhatsApp icon. If the WhatsApp icon doesn't appear below the record name, click the ellipses icon, then select Create a WhatsApp message.
- In the pop-up box, compose your message:
- Click the From dropdown menu and select a connected business account.
- If the contact has not sent your business a WhatsApp message in the last 24 hours, you can only send a business-initiated message by selecting one of your message templates.
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- Click Send template.
- In the dialog box, locate your template, then click Send template.
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- You may be prompted to navigate to help desk to respond to messages if there's already an existing thread with the contact.
Manage and respond to messages in help desk
You can respond to WhatsApp messages directly in help desk. Messages can include media audio files, voice notes, stickers, images, and videos. You will be notified when you receive a new WhatsApp message, but you can turn off these notifications in your settings.
- 在你的 HubSpot 帳戶中,瀏覽「工作區」>「支援服務」。
- Click the search search icon in the top left and enter a search term to lookup a WhatsApp conversation, and apply filters to narrow your search. For example, you can apply filters that segment out messages that originated from your connected WhatsApp channel. Learn how to create a custom view that only contains WhatsApp messages.
- In the left panel, click a WhatsApp conversation to open it. A socialWhatsapp WhatsApp icon will appear in the top right corner of the message preview.
- You can click the down arrow icon downCarat next to a contact's name to reveal message metadata, such as the phone numbers of the sender and recipient, along with the date the message was sent.
- To reassign the message, in the top left click the Ticket Owner dropdown menu and select a different user. Learn more about assigning incoming tickets based on agent skills.
- If a contact has turned on read receipts in their WhatsApp account, you can review when they read one of the messages you sent them. If they opted out of read receipts, this information will not appear.
- In the right panel, view contextual information about the visitor and associated records to help with your response.
- If the contact hasn't sent a WhatsApp message to your business in the last 24 hours, you can only send a business-initiated message by selecting one of your message templates. Click the Send template, then in the dialog box, locate your template and click Send template.
- In the reply editor, write your response:
- Use the icons across the bottom of the editor to modify your text style, insert a link, add an image, or upload a file. You can also drag and drop files from your computer into the reply editor.
- To add a document, snippet, meeting link, knowledge base article, quote, or video in your response, click Insert.
Please note: some media formats cannot be included in a WhatsApp message. To learn more about the supported document, image, audio, and video file formats in Meta's documentation.
- During the conversation, you may need to switch to email or call the contact. Click the Channel dropdown menu above the reply editor and select a different channel.
- If an incoming message is sent from a phone number that matches the phone number stored in a contact's Phone number or Mobile phone number property, the conversation will automatically be associated with that contact.
Troubleshoot unsupported message types
Due to API limitations, some messages types and responses are unsupported, and the message's contents will not appear in help desk.
Unsupported messages may occur due to one of the following scenarios:
- A WhatsApp user reacting to a message
- A WhatsApp user deleting a message
- A WhatsApp message includes any attachments that are not included in the list of supported media types.
- An unsupported message type (e.g., a poll)
Quarantined messages
Messages that violate WhatsApp content policy will be flagged and their content will be hidden in help desk to prevent potential phishing attempts and reduce the risk of sharing personally identifiable information.
Further reading
- WhatsApp message details stored in ticket properties can also be used in workflows and reporting.
- You can create and sync message templates in your WhatsApp Business account, which can then be personalized in HubSpot. Learn more about how to customize and send message templates.