Click tracking in Sales Starter or Professional emails indicates when a contact clicked a link in the email. However, the link click tracking is not associated with the page view that may happen as a result of that click.
Marketing email tracking versus sales email tracking
If you use HubSpot Marketing, you know that you can track what pages your contacts visit and display that page activity on their timeline.
Emails sent through your Marketing email tool have additional types of tracking, such as identity tracking, which is enabled by default. With identity tracking, you can associate page activity triggered by the email with the recipient’s contact record. The same is not true of Sales emails, even with click tracking.
Requirements for logging a page view on a contact timeline
The HubSpot tracking code is firing on the page. This drops a cookie on the visitor’s browser.
The cookie that is tracking that visitor’s activity is associated to a contact record in HubSpot. This occurs when:
Regardless of what type of email someone clicks a link in to reach your website, if the HubSpot tracking code is firing correctly, we will track that visitor’s page views by dropping a cookie on their browser. However, if #2 above has not happened, then we cannot associate that cookie (and thus those page views) to a contact record.
If the only interaction a contact has had with your site has been sales-related and none of the association activities listed above are true for them, the page view will not be associated to their contact record simply because they clicked a link in a sales email.
This also applies if they have completed an association activity but since deleted their browser cookies, or are on a different browser from the one the associating activity took place.