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Account Settings

Downgrade a paid subscription

Last updated: October 5, 2021

Applies to:

All products and plans

If you are a user on a paid subscription and are considering downgrading, you may lose access to some tools and features. In addition to losing access to any paid tools and features, keep in mind that content you created and data you have stored will also be impacted.

This article walks through how downgrading a subscription will impact the assets, features, and tools in your account. In each section, you'll find details for what would happen if you were to downgrade an account with a single subscription. If your account includes multiple subscriptions, you'll still have access to any features included with those other subscriptions. Learn more about the features included with each subscription in HubSpot's Product & Services catalog.

Below, learn about how downgrading specific subscriptions may impact your account.

Marketing Hub

If you're downgrading your Marketing Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Marketing Hub Enterprise to Professional

Below, learn about how downgrading your Marketing Hub Enterprise subscription will impact your account.

  • Brand domains: the use of multiple brand domains is only available for Marketing Hub and CMS Hub Enterprise. Once your account is downgraded to Professional, only one brand domain will stay connected. All other brand domains will be removed after 185 days. You'll receive a notification that lists the brand domains that will be removed.
    • Primary domains: if a brand domain is used as a primary domain, you should consider changing your primary domains from the brand domain to the domain you'll be keeping after your downgrade.
    • Secondary domains: if a brand domain is used as a secondary domain, you should consider moving the content to a primary domain, as per the instructions below.
  • Contact limit: no contacts will automatically be deleted or removed. However, your contact limit may change. You may want to export some contacts and then delete them to stay below the limit.

From Marketing Hub Professional to Starter or HubSpot’s free tools

Below, learn about how downgrading your Marketing Hub Professional subscription will impact your account. If you downgrade from Enterprise, the previous section on the downgrade from Enterprise to Professional will also apply.

  • Website pages and blog: your blog posts and website pages will be deleted. 
  • Landing pages and primary domains: if you're downgrading a paid Marketing Hub account to an account with HubSpot’s free tools, your existing landing pages will remain published in read-only mode for 185 days. Then, those pages will be unpublished and archived. This includes all pages on custom domains and HubSpot's default hs-sites domain.
    • HubSpot’s free tools: account with HubSpot’s free tools come with a HubSpot branded domain, which will appear as yourcompanyname.hubspotpagebuilder.com. This free domain is based on the company name associated with your account, and can't be customized. You can publish any unpublished landing pages to the HubSpot branded domain. You can also create new pages on the domain, with a limit of landing pages per account.
  • Content on secondary domains: if you're downgrading from Marketing Hub Professional to Starter and don't have a CMS Hub subscription, your secondary domains will be converted to redirect domains. If you have content hosted on your secondary domains, consider updating the URL of your pages and the root URL of your blog to a primary domain.

Please note: for multi-language content, only the page in the primary language will appear when searching by domain in the dropdown menu. If you believe you have language variations of a primary page hosted on a secondary domain, you'll need to manually check the primary page.

You may want to export your page content from HubSpot before your downgrade to ensure none of your content is lost. You can also update the domains for your website and landing pages and blog.

After moving your content, it's recommended to disconnect your secondary domains and reconnect them as redirect domains. This will ensure that visitors are redirected to your content and that any file manager assets using this domain will continue to work. 

  • CTA data: all CTAs created in HubSpot will not continue to work once your Marketing Hub subscription is downgraded to Starter or below. You may want to remove any CTAs from all external pages you own and export your CTA data, before downgrading.
  • Social data: data relating to your social posts that you published through HubSpot will be lost. You may want to export your social post data before downgrading. Any shortened links in your existing social posts will continue to work without disruption.
  • URL redirects: because accounts with Marketing Hub Starter subscriptions don't have access to URL redirects, you may want to export your URL redirects before downgrading.
  • Activities relating to Enterprise and Professional features: any activities relating to Marketing Hub Professional or Enterprise features will be removed, along with the filters in a contact record in the dropdown menu. These include:
    • Call-to-action data
    • Marketing email data
    • Twitter events
    • Workflows
    • List memberships
    • Salesforce syncs

marketing-free-new-timeline

Please note: for free accounts, the Analytics events timeline filter will show cookie policy banner interactions. If you have an Enterprise account, custom event completions are also included in the Analytics events timeline filter. If you downgrade from your Enterprise account, custom event completions will no longer appear on the timeline.

Sales Hub

If you're downgrading your Sales Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Sales Hub Enterprise to Professional

Below, learn about how downgrading your Sales Hub Enterprise subscription will impact your account.
  • Conversation intelligence: calls moving forward will not be transcribed, but you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
  • Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects. Custom object records can no longer be associated with other CRM records. While you still have access to the workflows tool, you can no longer create or use custom object workflows. Custom object records will also no longer sync with Salesforce.
  • Deal pipelines: your pipeline limit will change to the Sales Hub Professional limit. You’ll still have access to edit existing pipelines, but you won’t be able to create new pipelines until you are under your new limit.
  • Playbooks: you can no longer create new playbooks. Existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
  • Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.
  • Users and user management:
    • User roles: you can no longer create new roles, and existing roles will be removed from the account. Any users with assigned roles will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
    • Single-sign on: users in the account will no longer be able to use HubSpot's single sign-on feature. They can continue to use two-factor authentication and their Google login to maintain sign-on security.
  • Workflows: you'll still have access to the workflows tool but will no longer be able to create quote-based workflows. Any existing quote-based workflows will be turned off and can no longer be accessed.

From Sales Hub Professional to Starter 

Below, learn about how downgrading your Sales Hub Professional subscription will impact your account. If you downgrade from Enterprise, the previous section on the downgrade from Enterprise to Professional will also apply.

  • Calculated properties: you'll no longer be able to create or edit calculation properties. You can still view existing calculation properties, and records will maintain the values on their calculation properties.
  • Deal pipelines: your pipeline limit will change to the Sales Hub Starter limit. You’ll still have access to edit existing pipelines, but you won’t be able to create new pipelines until you are under your new limit.
  • E-signature: you'll no longer be able to use e-signatures with quotes,  but you can still view and download copies of quotes that have already been signed.
  • Products: you can still view your products library, but you can't create new products or associate them with deals and quotes. Existing deals and quotes will continue to display line items created from products before you downgraded.
  • Reports: you can no longer create new custom reports or view existing custom reports. Reports saved from HubSpot's analytics tools, such as the sales analytics tool, will also be removed from the account. You'll still have access to HubSpot's report library and the forms analytics tool. It's recommended to export your reports before downgrading.
  • Salesforce integration: you'll no longer be able to sync your HubSpot account with Salesforce.
  • Video: you'll also no longer be able to create one-to-one videos for sales emails and conversations.

CMS Hub

If you're downgrading your CMS Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From CMS Hub Enterprise to Professional

  • Activity logging: you’ll no longer be able to review changes to HubSpot content. You will still be able to review content revisions.
  • Adaptive tests: adaptive tests you’re running will stop when you downgrade from Enterprise to Professional. Any variations will be discontinued. The original page will be live.
  • Code alerts: you’ll no longer receive alerts for performance errors on CMS-hosted pages.
  • Content partitioning: you’ll no longer be able to partition your HubSpot content like site pages, landing pages, blog content, forms, and CTAs. Existing partitioned content will become available to all users.
  • Custom CDN configuration: you’ll lose access to custom CDN configuration. Security-related headers will no longer be added to the HTTP response.
  • Custom objects: you will still be able to view custom object records and custom object properties, but will no longer be able to create or edit existing custom objects. Custom object records can no longer be associated with other CRM records. Custom object records will also no longer sync with Salesforce.
  • Field-level permissions: you’ll no longer be able to disable editing of properties for specific users. Existing field-level permissions will no longer be applied.
  • Hierarchical teams: you’ll no longer be able to create hierarchical teams.
  • Serverless functions: you’ll no longer be able to use serverless functions. 
  • Memberships: you’ll no longer be able to create memberships. Existing content will no longer be live and will be unpublished after 185 days.
  • Multisites: you’ll lose access to additional brand domains. The brand domain connected first will remain connected. Any brand domains beyond the limit will be disconnected.
  • Reverse proxy support: you’ll no longer have access to reverse proxy configuration or support.
  • Root domain hosting: you’ll no longer be able to host your domain on the root domain.
  • Single sign-on: you’ll no longer have access to turn on single sign-on.
  • Site performance monitoring: you’ll no longer have access to site performance monitoring.
  • User permission sets: you’ll no longer be able to create permission sets.

From CMS Hub Professional to Starter

Below, learn about how downgrading your CMS Hub Professional subscription will impact your account. If you downgrade from Enterprise, the previous section on the downgrade from Enterprise to Professional will also apply.

  • Blogs: CMS Hub Starter has a limit of one blog. After your downgrade, your existing posts will remain live, but you’ll need to delete any additional blogs before you can edit or publish content. You may consider exporting your blog content from HubSpot before your downgrade to ensure none of your content is lost.

  • Landing pages: CMS Hub Starter has a limit of 20 landing pages. After your downgrade, your existing pages will remain live, but you’ll need to delete additional pages to get below the limit before you can edit or publish content. You may want to export your page content from HubSpot before your downgrade to ensure none of your content is lost.
  • Website pages: CMS Hub Starter has a limit of 15 website pages. After your downgrade, your existing pages will remain live, but you’ll need to delete additional pages to edit or publish content. You may want to export your page content from HubSpot before your downgrade to ensure none of your content is lost.

    Please note: standalone form, error, subscription, and password prompt pages do not count against website page limits. 

  •  A/B testing and smart content: A/B testing and smart content are CMS Hub Enterprise and Professional features. The original page will continue to appear, but any variations will stop appearing.

  • CTA and video modules: After your downgrade, your existing CTA and video modules will continue to display, but you’ll need to remove the modules from your pages to edit or publish them.

  • Domains: the use of multiple domains is only available for CMS Hub Professional and Enterprise. Ninety days after your account is downgraded to Starter, only the most recently connected domain will stay connected. All other brand domains will be disconnected. You'll receive a notification that lists the domain that will stay connected. You may want to move content to one domain or exporting your content to ensure none of your content is lost.

    • Apex domain redirects: apex domain redirects will be removed 185 days after your downgrade.
  • Drag and drop templates: you’ll no longer be able to create new drag and drop templates or pages from drag and drop templates. You’ll also no longer be able to edit, clone, move, or rename existing drag and drop templates. You may want to swap your template to use a compatible template. 

    • Website pages: after your downgrade, website pages using drag and drop templates will continue to display. You'll be able to edit existing pages, but you will not be able to edit the drag and drop template.
    • Landing pages: after your downgrade, landing pages will continue to display for 185 days, but they will be read-only. After 185 days, the pages will be unpublished.
  • Dynamic, private, A/B test, and password protected pages: dynamic, private, A/B test, and password protected pages will be unpublished 185 days after your account is downgraded to Starter.

  • Dynamic content with HubDB: you'll no longer have access to edit or create HubDB tables. After your downgrade, pages with HubDB tables will be unpublished after 185 days. If you want to keep your page live or publish it again after 185 days, you'll need to disconnect the data source from your page. You can do this by navigating to the Settings tab in the content editor. Then, click Advanced Options to expand additional settings.
 In the Dynamic Pages section, click the Data source dropdown menu and deselect HubDB as the data source.

Service Hub

If you're downgrading your Service Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Service Hub Enterprise to Professional

  • Conversation intelligence: calls moving forward will not be transcribed, but you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
  • Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects. Custom object records can no longer be associated with other CRM records. While you still have access to the workflows tool, you can no longer create or use custom object workflows. Custom object records will also no longer sync with Salesforce.
  • Playbooks: you can no longer create new playbooks. Existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
  • Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.
  • Users and user management:
    • User roles: you can no longer create new roles, and existing roles will be removed from the account. Any users with assigned roles will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.

    • Single-sign on: users in the account will no longer be able to use HubSpot's single sign-on feature. They can continue to use two-factor authentication and their Google login to maintain sign-on security.

From Service Hub Professional to Starter

  • Live chat: live chats will no longer be able to identify logged-in contacts. Any personalization used in live chats will no longer populate with user information, so it's recommended to adjust any chat snippets that use personalization.
  • Products: you can still view your products library, but you can't create new products or associate them with deals and quotes. Existing deals and quotes will continue to display line items created from products before you downgraded.
  • Reports: you can no longer create new custom reports or view existing custom reports. Reports saved from HubSpot's analytics tools, such as traffic analytics, will also be removed from the account. You'll still have access to HubSpot's report library and the forms analytics tool. It's recommended to export your reports before downgrading.
  • Salesforce integration: you'll no longer be able to sync your HubSpot account with Salesforce.
  • Sequences: you can no longer create new sequences, and any contacts that are active in a sequence will be unenrolled.
  • Teams: you'll no longer be able to create new teams or editing existing teams. Users will also be removed from existing teams.
  • Video:  you'll no longer be able to host and manage video files using HubSpot video. You'll also no longer be able to create one-to-one videos for sales emails and conversations.
Workflows: your workflows will be turned off and you'll no longer be able to create new or view existing workflows. Workflows will be deleted 185 days after your account is downgraded. You can still automate ticket status using embedded automation.

Operations Hub

If you're downgrading your Operations Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Operations Hub Professional to Starter

  • Data sync: you'll no longer be able to use custom field mappings in your data sync integrations. Your syncs will be turned off and you'll need to reset and review your default mappings, then turn the syncs back on.
  • Workflows:
    • if you have another Professional or Enterprise subscription, you'll still have access to workflows. However, you'll no longer be able to use the Format data action or create workflow webhooks. Existing workflows with that action will remain active, but any Format data actions will be skipped and not execute.
    • if you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them. Workflows will be deleted 185 days after your account is downgraded.