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Account Settings

Downgrade a paid subscription

Last updated: July 29, 2021

Applies to:

All products and plans

If you are a user on a paid subscription and are considering downgrading, you may lose access to some tools and features. In addition to losing access to any paid tools and features, keep in mind that content you created and data you have stored will also be impacted.

This article walks through how downgrading a subscription will impact the assets, features, and tools in your account. In each section, you'll find details for what would happen if you were to downgrade an account with a single subscription. If your account includes multiple subscriptions, you'll still have access to any features included with those other subscriptions. Learn more about the features included with each subscription in HubSpot's Product & Services catalog.

Below, learn about how downgrading specific subscriptions may impact your account.

Marketing Hub

If you're downgrading your Marketing Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Marketing Enterprise to Professional

Below, learn about how downgrading your Marketing Hub Enterprise subscription will impact your account.

Brand domains

The use of multiple brand domains is only available for Marketing Hub and CMS Hub Enterprise. Once your account is downgraded to Professional, only one brand domain will stay connected. All other brand domains will be removed after 90 days. You'll receive a notification that lists the brand domains that will be removed.

If a brand domain is used as a primary domain, you should consider changing your primary domains from the brand domain to the domain you'll be keeping after your downgrade.

If a brand domain is used as a secondary domain, you should consider moving the content to a primary domain, as per the instructions below.

Contact limit

No contacts will automatically be deleted or removed. However, your contact limit may change. Check the HubSpot Product & Services catalog for contact limits by subscription level. Before downgrading, you may want to export certain contacts and then delete them to stay below that limit.

From Marketing Professional to Starter or CRM Free

Below, learn about how downgrading your Marketing Hub Professional subscription will impact your account. If you downgrade from Enterprise, the previous section on the downgrade from Enterprise to Professional will also apply.

Classic page editor

All pages that were created using the classic page editor will remain live for 90 days after the downgrade. These pages will still be available in your landing pages, but you won't be able to publish any changes to the content. You may want to consider exporting your page content from HubSpot before the pages are unpublished and archived.

Website pages and blog

Your blog posts and website pages will be deleted. You may consider exporting your page content from HubSpot before your downgrade to ensure none of your content is lost.

Landing pages and primary domains

If you're downgrading a paid  Marketing Hub account to a free account, your existing landing pages will remain published in read-only mode for 90 days. After 90 days, those pages will be unpublished and archived. This includes all pages on custom domains and HubSpot's default hs-sites domain.

Free accounts come with a HubSpot branded domain, which will appear as yourcompanyname.hubspotpagebuilder.com. This free domain is based on the company name associated with your account, and can't be customized.  You can publish any unpublished landing pages to the HubSpot branded domain. You can also create new pages on the domain, with a limit of 20 total landing pages per free account.

Content on secondary domains

If you're downgrading from Marketing Hub Professional to Starter and don't have a CMS Hub subscription, your secondary domains will be converted to redirect domains. If you have content hosted on your secondary domains, consider updating the URL of your pages and the root URL of your blog to a primary domain.

To update the domains for your website and landing pages:

Please note: for multi-language content, only the page in the primary language will appear when searching by domain in the dropdown menu. If you believe you have language variations of a primary page hosted on a secondary domain, you'll need to manually check the primary page.

To update the domains for your blog content:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Website > Blog.
  • Update your blog root URL setting.

After moving your content, it's recommended to disconnect your secondary domains and reconnect them as redirect domains. This will ensure that visitors are redirected to your content and that any file manager assets using this domain will continue to work. 

Social data

Data relating to your social posts that you published through HubSpot will be lost. You may consider exporting your social post data before downgrading. Any shortened links in your existing social posts will continue to work without disruption.

CTA data

CTAs are an Enterprise and Professional feature. All CTAs created in HubSpot will not continue to work once your Marketing Hub subscription is downgraded to Starter or below. You may consider removing any CTAs from all external pages you own and export your CTA data, before downgrading.

URL redirects

Because accounts with Marketing Hub Starter subscriptions don't have access to URL redirects, you may consider exporting your URL redirects before downgrading.

Activities relating to Enterprise and Professional features

Any activities relating to Marketing Hub Professional or Enterprise features will be removed, along with the filters in a contact record in the dropdown menu. These include:

  • Call-to-action data
  • Marketing email data
  • Twitter events
  • Workflows
  • List memberships
  • Salesforce syncs

The following activities and filters will remain in your Marketing Hub Starter:


Please note: for free accounts, the Analytics events timeline filter will show cookie policy banner interactions. If you have an Enterprise account, custom event completions are also included in the Analytics events timeline filter. If you downgrade from your Enterprise account, custom event completions will no longer appear on the timeline.

Sales Hub

If you're downgrading your Sales Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Sales Enterprise to Professional

  • Playbooks: you can no longer create new playbooks. Existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
  • Users and user management:
    • User roles: you can no longer create new roles, and existing roles will be removed from the account. Any users with assigned roles will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
    • Single-sign on: users in the account will no longer be able to use HubSpot's single sign-on feature. They can continue to use two-factor authentication and their Google login to maintain sign-on security.
  • Workflows: you'll still have access to the workflows tool but will no longer be able to create quote-based workflows. Any existing quote-based workflows will be turned off and can no longer be accessed. 
  • Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects. Custom object records can no longer be associated with other CRM records. While you still have access to the workflows tool, you can no longer create or use custom object workflows. Custom object records will also no longer sync with Salesforce.
  • Conversation intelligence: calls moving forward will not be transcribed, but you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
  • Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.

From Sales Professional to Starter 

  • Salesforce integration: you'll no longer be able to sync your HubSpot account with Salesforce.
  • E-signature: you'll no longer be able to use e-signatures with quotes,  but you can still view and download copies of quotes that have already been signed.
  • Calculated properties: you'll no longer be able to create or edit calculation properties. You can still view existing calculation properties, and records will maintain the values on their calculation properties.
  • Video:  you'll also no longer be able to create one-to-one videos for sales emails and conversations.
  • Products: you can still view your products library, but you can't create new products or associate them with deals and quotes. Existing deals and quotes will continue to display line items created from products before you downgraded.
  • Reports: you can no longer create new custom reports or view existing custom reports. Reports saved from HubSpot's analytics tools, such as the sales analytics tool, will also be removed from the account. You'll still have access to HubSpot's report library and the forms analytics tool. It's recommended to export your reports before downgrading.
  • Sequences: you can no longer create new sequences, and any contacts that are active in a sequence will be unenrolled.
  • Workflows: your workflows will be turned off and you'll no longer be able to create new or view existing workflows. 

Service Hub

If you're downgrading your Service Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

From Service Enterprise to Professional

  • Playbooks: you can no longer create new playbooks. Existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
  • Users and user management:
    • User roles: you can no longer create new roles, and existing roles will be removed from the account. Any users with assigned roles will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
    • Single-sign on: users in the account will no longer be able to use HubSpot's single sign-on feature. They can continue to use two-factor authentication and their Google login to maintain sign-on security.
  • Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.
  • Conversation intelligence: calls moving forward will not be transcribed, but you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
  • Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects. Custom object records can no longer be associated with other CRM records. While you still have access to the workflows tool, you can no longer create or use custom object workflows. Custom object records will also no longer sync with Salesforce.

From Service Professional to Starter

Operations Hub

If you're downgrading your Operations Hub account, review the full list of available features for your new subscription in the HubSpot Product & Services Catalog. Below, learn how downgrading your subscription will impact some of the tools and features in your account.

  • Data sync: you'll no longer be able to use custom field mappings in your data sync integrations. Your syncs will be turned off and you'll need to reset and review your default mappings, then turn the syncs back on.
  • Workflows:
    • If you have another Professional or Enterprise subscription, you'll still have access to workflows. However, you'll no longer be able to use the Format data action or create workflow webhooks. Existing workflows with that action will remain active, but any Format data actions will be skipped and not execute.
    • If you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them.