Deals

What happens when a deal’s stage is changed to 100% (closed won) or (0% closed lost) in HubSpot CRM?

Last updated: November 1, 2017

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  • When the stage of a deal is changed to 100% (closed won), the lifecycle stage of any associated contacts and companies will change to 'customer'.

  • When the stage of a deal is changed to 0% (closed lost), the lifecycle stage of any associated contacts and companies will remain as 'opportunity'.

Please note: If the contact or company has already been associated with a closed won deal, any future deals which are closed lost, will not change the lifecycle stage from 'customer' to 'opportunity'. 

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