Deals

What happens when a deal’s stage is changed to 100% (Closed Won) or (0% Closed Lost) in HubSpot CRM?

Last updated: June 10, 2016

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Product: HubSpot Sales
Subscription: Free
  • When the stage of a deal is changed to 100% (Closed Won), the lifecycle stage of any associated Contacts and Companies will change to ‘Customer’.

  • When the stage of a deal is changed to 0% (Closed Lost), the lifecycle stage of any associated Contacts and Companies will remain as ‘Opportunity’.

Please Note: If the Contact or Company has already been associated with a Closed Won Deal, any future Deals which are Closed Lost, will not change the Lifecycle Stage from 'Customer' to 'Opportunity'. 

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